Sydney Distilleries: The Best Craft Distilleries In Sydney For Educational Sipping
Sydney Distilleries: The Best Craft Distilleries In Sydney For Educational Sipping

Sydney is a city full of people who enjoy a drink or several. The nightlife mecca that was King’s Cross may have gone, but that hasn’t stopped a wave of bars, clubs and pubs from opening their doors throughout the urban metropolis, to welcome beer drinks, whiskey enthusiasts and gin lovers, to name a few.

Sydney is home to a large number of craft breweries for you to get your drink on, but if hops and malts are a bit too much for you, you can always head to a distillery to sip on something a little less bloating but a whole lot more delicious.

Fortunately, there is a good range of distilleries dotted around within the city walls and not in some far-flung location such as the Hunter Valley (although we’d also recommend a trip there) and all of them not only offer a stylish bar to sit at to enjoy the drinks on offer, but an educational experience that is essentially a chemistry lesson, but one you can actually enjoy.

Archie Rose Distilling Co.

85 Dunning Avenue, Roseberry, 2018

The Archie Rose distillery is something of a major landmark in Sydney, for it is the first independent distillery of craft spirits to open its doors since 1853. To open up something such as a distillery in a city where it could be perceived there was no real interest was clearly a challenge that founder Will Edwards was more than happy to take on. It was only founded in 2015 and in the short amount of time since, can only be considered a success.

Not only has the distillery and its adjoining bar been the recipient of multiple awards, including the World’s Best Distillery Experience by the Barleycorn Awards, but the gin, vodka and whisky produced is nothing short of delicious. The focal point of the distillery is three large copper stills, designed to Archie Rose’s exact specifications and hand-hammered from the highest-quality copper from Europe.

You can book a tour of the distillery to learn how the spirits are made which of course is followed by a tasting of the core spirit range. Alternatively, you can book yourself onto a dedicated experience relating to gin or whisky, which go more in-depth into the history of each spirit. Or, you can simply head into the distillery, pull up a seat at the bar, and drink all afternoon and evening.

Manly Spirits Co.

Winbourne Estate, 4A/9-13 Winbourne Road, Brookvale, 2100

Manly Spirits Co. was founded by husband and wife team David and Vanessa in 2017. They were the first to admit opening a distillery is no easy task, so spent over a year researching others in the UK, US and Europe to help understand exactly what it takes. This was then followed by considerable time spent at a distillery in Tasmania to fine-tune the tricks of the trade. The result is a distillery that has a fun and welcoming vibe, and one that makes learning about crafting spirits incredibly interesting.

Gin is the dominant spirit of the core range, but Manly Spirits also has botanical vodkas and whiskeys for you to enjoy too. The range of distillery experiences is incredibly comprehensive, with tours dedicated to either gin or whiskey, a cocktail masterclass where you can learn to become a gung-ho bartender or you can even choose to “Meet the Distiller”, which are intimate sessions that allow you to ask Manly’s distilling team all manner of questions.

Of course, there is also a tasting bar where you can go straight to sipping on the artisanal spirits, complemented by a range of delicious bar snacks.

Poor Toms Gin Hall

6 Chalder Avenue, Marrickville, 2204

Marrickville might be the mecca for all things craft beer, but it’s also home to Poor Toms, one of the most exciting distillers of gin in all of Sydney. Founded in 2015 and the recipient of incredible support by way of a crowdfunding campaign ($25,000 in one day is pretty good in our mind), Poor Toms is a distillery set up by the people, for the people.

Not only does Poor Toms produce a traditional dry gin, but its range also includes a piña colada gin, strawberry gin and an Imbroglio Amaro which works wonders in a negroni in place of Campari. There’s plenty to try then upon your visit to the Gin Hall. Poor Toms doesn’t offer tours of the premises, but that’s because they’d much rather point you towards the bar to enjoy the fruits of their labour.

And what a space it is, with the tables and chairs being built by the team themselves, which adorn the stunning marble-topped bar. An in-house DJ and sausage sizzle are set up on Sundays, but drinks and cocktails are served from Friday at 3pm until late evening Sunday.

Brix Distillers

350 Bourke Street, Surry Hills, 2010

If gin and vodka are a bit too botanical for your tastebuds and you prefer something like rum, then you’ll want to pay a visit to Brix Distillers. Founded in 2017, Brix Distillers is the first distillery dedicated to rum production to set up shop in Sydney city for some time. The core range currently comprises white (which took home the award for World’s Best Unaged Pot Still Rum at the World Rum Awards 2020), gold and spiced rums, but the company has said that barrel-aged variants are on their way.

A full in-depth distillery tour shows how Brix makes its rum from start to finish, and finish with a tasting paddle showing off all of the rums made on-site. Alternatively, you can book yourself into to become a distiller yourself as part of a Rum School, where you can actually blend your own rum to take home.

And of course, there is also a bar on-site for you to not only enjoy the spirits produced by Brix, but other locally-made spirits too, alongside a menu with South American and Caribbean flavour.

Sydney Distilleries FAQ

What is a craft distillery?

Craft distilleries are independently owned and operated establishments that produce fewer than 750,000 gallons of alcohol per year. They make spirits like whiskey, gin, vodka and rum.

How many distilleries does Australia have?

Currently, there are 293 registered distilleries operating in Australia. Most of these establishments are located in New South Wales, Australian Capital Territory, Tasmania and Victoria.

What is the most popular spirit choice by Australians?

Whisky is the most popular spirit in Australia, followed by gin, bourbon, vodka and rum. Other favorite hard alcohol by the locales are ouzo, tequila and brandy.

The post Sydney Distilleries: The Best Craft Distilleries In Sydney For Educational Sipping appeared first on DMARGE Australia.

Read more
Photo Reveals Why American Men Need To Re-Evaluate Their Celebrity Role Models
Photo Reveals Why American Men Need To Re-Evaluate Their Celebrity Role Models

Hot take? There’s nothing wrong about looking to famous figures for inspiration.For every Kim Kardashian or Harry Jowsey who might look pretty but have little of substance to offer, there’s a Keanu Reeves or Dolly Parton who, because or in spite of their success, are good role models. Sometimes people are famous because they are genuinely worth celebrating, and some people rise to the occasion that fame has put them in.Our definition of ‘role model’ is ever-expanding, too. For example, Dylan Alcott is a role model for many Australian men, not just because he’s a world-class athlete, but because he’s a relentless advocate for disabled Australians and the arts.Celebrities rarely choose to be famous. The burden of fame is a heavy one, and just because they’re famous doesn’t mean they’re well-suited to fame. We’re all just human, and sometimes we expect too much of famous people. What would you do if you were suddenly catapulted to international stardom and you were expected to be a model of perfect behaviour: how would you cope with the pressure?But it cuts both ways. Just because you’re famous doesn’t give you license to behave badly. Especially considering how many people will be watching and potentially following your example. It also shouldn’t allow you to escape the consequences of your actions.A recent Instagram post by Chris Brown encapsulates this perfectly, where the controversial RnB singer compared a recent photo of himself posing in front of a McLaren to a 90s picture of boxer Mike Tyson making a similar pose in front of a Lamborghini.

 
View this post on Instagram

 

A post shared by CHRIS BROWN (@chrisbrownofficial) on

This photo is highly questionable for a number of reasons. Both men have histories of violence against women: Brown beat up his then-girlfriend Rhianna in 2009, and Tyson spent time in jail for rape in the 90s.The comparison is obviously positioned as a favourable one. But comparing oneself to Tyson in the 90s, when his crimes occurred, is distasteful to say the least.Brown’s use of a raised black fist emoji in the caption would suggest that he looks up to Tyson as an example of African-American financial success and ‘cool’. But surely there are better role models than Tyson if one’s looking for successful, stylish black men. Idris Elba or Barack Obama immediately come to mind.Look, people should be given the opportunity to atone for their mistakes, even celebrities. We’ve written about Mike Tyson before on DMARGE. Should we let people’s pasts define them?But such an obtuse, poorly-considered comparison makes us seriously doubt how much Brown has really changed since his 2009 charges. It’s chilling, frankly – and makes Brown’s Welcome To My Life movie look more ‘puff piece’ than ‘documentary.’The fact that Tyson is interviewed in the 2017 film, a star-studded piece of cinema which examines the consequences of Brown becoming an overnight sensation at 15 – as well as his mental, physical and emotional health issues – perhaps explains why Brown continues to look up to Tyson.However, despite his apparent contrition, and despite the implication made in Welcome To My Life that Brown, who witnessed his mum being domestically abused by his stepfather, “was not equipped to handle the intense public backlash and media scrutiny and thus entered a spiral of violent outbursts and drug use that it was difficult for him to break free from, despite his sincere regrets” (The Guardian), we’d argue if Brown was really taking this seriously and trying to make amends, he would be more careful about glorifying that era in Tyson’s life.Brown has 67.5 million followers on Instagram – it is simply irresponsible to share such a comparison with his audience, many of whom are other young American men looking to him as a model for success. Indeed, that’s how Brown framed his post: that he, like Tyson was in the 90s, is successful. Cool. To be aspired to.While you might think it patronising to assume American men can’t tell right and wrong from ‘damn that’s a cool car’ sentiments, we reckon Brown should be more vocal and open about the dark patches of his and his friends’ lives if he really is critical of – and sorry for – such behaviour.You might ask why we’ve got our hackles up about this Chris Brown thing. It’s simple: violence against women is repugnant. It’s something that we should have no tolerance for; that we shouldn’t forget so easily.And that’s the problem. Brown’s continued to have a profitable career in the music industry since 2009, and Tyson is arguably more popular than he’s ever been in 2020. Just this Friday, American lifestyle publication HYPEBEAST promoted a clothing collaboration between New York streetwear brand Chinatown Market and Tyson.There’s no way they would have done that if they didn’t think it would sell.Not to mention: the media went loopy when Tyson hinted a return to boxing in April.But while Tyson and Brown still have successful careers, the women they were convicted for assaulting will carry that trauma for the rest of their lives. It’s different to other crimes, and should be treated differently.In short? Brown and Tyson don’t need ‘our help’. But there’s plenty of other male role models that we could be championing that might give people, especially young people, more positive examples to look up to.

 
View this post on Instagram

 

Sunday coloring session

A post shared by John Legend (@johnlegend) on

Australian men should pay attention, too. We’re just as guilty of promoting men who are at best questionable examples of manhood. Think about all the NRL players who’ve done dumb shit that constantly get held up as role models, or how we’ve let Chris Lilley prance away on prime time for the best part of two decades.That doesn’t mean we should only admire perfect people, because no-one’s perfect (if you didn’t laugh at Summer Heights High you’re either missing a funny bone or a liar). But keeping other men in check and not allowing antisocial behaviour to be constantly celebrated? That’s not that much of an ask.The key to modern masculinity is being thoughtful and confidently adapting to change. So here’s to that, gentlemen.

Read Next

The post Good Role Models: Why Young Men Need Them appeared first on DMARGE Australia.

Read more
Louis Vuitton ‘Holy Trinity’ Gives Hypebeasts What They’ve Always Wanted
Louis Vuitton ‘Holy Trinity’ Gives Hypebeasts What They’ve Always Wanted

When Virgil Abloh was appointed as artistic director of Louis Vuitton’s menswear line in 2018, it immediately sent shockwaves through the fashion industry.Already well-known for his postmodern approaches to art and streetwear through his labels Off-White and Pyrex Vision; creative collaborations with IKEA and Kanye West; and immensely popular footwear collection with Nike, Abloh has almost single-handedly changed the popular conception of streetwear, fashion and design.Abloh’s relentlessly innovative drive has led Louis Vuitton to announce one of the most exciting one-off collections the storied grand couturier has ever devised: a three-way collaboration between the French fashion juggernaut, Abloh and Japanese streetwear legend Nigo.

 
View this post on Instagram

 

² @nigo & i ~ @louisvuitton

A post shared by @ virgilabloh on

You might not have heard of Nigo before, but you’ve almost certainly heard of his brands. One of the progenitors of modern streetwear, the Japanese native founded the iconic clothing brand A Bathing Ape (BAPE), as well as other pioneering brands Billionaire Boys Club and Ice Cream with Pharrell Williams. In 2014, Nigo also became the creative director for Uniqlo’s high concept UT sub-brand and founded another brand, Human Made, a luxury workwear brand.Nigo, LV and Abloh’s collection, LV2 – ‘Louis Vuitton squared’ – is an eclectic blend of the three fashion giant’s unique aesthetics and branding. It’s a motley melting pot of LV’s classic motifs and luxury materials, Abloh’s iconoclastic streetwear sensibilities, and Human Made’s quaint Americana.

Image: Louis Vuitton
Such a wild collection might seem unprecedented for a luxury stalwart like LV, but it’s not as unexpected as you might expect. LV in recent years has shown a huge appetite for creative experimentation, notably collaborating with New York skate brand (and catnip for hypebeasts) Supreme under previous menswear director Kim Jones.Abloh and Nigo’s relationships with the who’s who of modern pop culture – musicians like Kanye and Pharrell, fashion insiders like Anna Wintour, Jun Takahashi and Don C, and artists like Takashi Murakami – mean that they have their fingers on the pulse more than anyone else in the industry. For the two ‘millennial Lagerfelds’ to join forces under LV’s roof seems like a natural step.
Image: Louis Vuitton
That a collection exists speaks volumes about the state of current men’s fashion. The lines between haute couture and streetwear have been completely blurred. Fashion brands are shaking off their old conservatism and embracing the modes of the 21st century – multicultural, global, irreverent and above all, unafraid.Fresh in Australia, the capsule collection includes ready-to-wear, leather goods, shoes and accessories. It’ll fly off shelves, so get amongst it ASAP.

Read Next

The post Louis Vuitton Virgil Nigo Collaboration appeared first on DMARGE Australia.

Read more
52 Year Old Gianluca Vacchi Reveals Testosterone-Boosting Technique Every Man Should Know
52 Year Old Gianluca Vacchi Reveals Testosterone-Boosting Technique Every Man Should Know

Endless think-pieces have been penned about the ‘Mediterranean lifestyle’ and its health benefits. The jury’s still out on that one because we’ve been smashing back pizza, pasta and Aperol Spritzes for years and we’re yet to transform into Italian Stallions.Gianluca Vacchi tells the opposite story. The 52-year-old Italian DJ, entrepreneur and social media star has a build (and lifestyle) most young men would be envious of. Famous for his extravagant lifestyle, viral dance routines and pulling chicks half his age, Vacchi is truly larger than life.One of his most distinctive features is his tattoo-covered, muscular body – one Gianluca’s not afraid to show off. The millionaire playboy says he works out for an hour every day, and often shares his workout routines with his 16.3 million Instagram followers.Vacchi’s latest health tip? If you want to stay young, you need testosterone. And to boost your testosterone levels, you need to work legs, he claims.

View this post on Instagram

Never give up!! Consistency! #gvlifestyle

A post shared by Gianluca Vacchi (@gianlucavacchi) on

Is Gianluca Vacchi a qualified health scientist? We don’t think so, but it’s pretty hard to argue with his results. Being able to jump 1.05m boxes so effortlessly is legitimately impressive: if his hair wasn’t grey, you’d easily be fooled into thinking he’s a much younger man.It’s a common adage that you ‘shouldn’t skip leg day’. Training legs is essential to a balanced physique and keeping fat off, Gymshark relates. It’s also important for maintaining agility, dexterity and functionality – plus no-one likes weedy pins.Salute, Vacchi!

Watch how to get ripped like Gianluca Vacchi below

Read Next

The post Gianluca Vacchi’s Testosterone-Boosting Technique appeared first on DMARGE Australia.

Read more
The Alcohol ‘Skill’ Europeans Say Australia Will Never Understand
The Alcohol ‘Skill’ Europeans Say Australia Will Never Understand

Australia has undergone more existential crises in the last six months than an insecure couple at a swingers club.

We’ve swung from bushfires to floods to pandemic with barely enough time to sweat.

Now we have something far more challenging to overcome. Something harder to eradicate than a Global Virus.

Something which, with all this free time lockdown has permitted us, we’ve noticed has only got worse.

What is it?

Mocking so-called ‘unclassy’ drinking habits.

Counterintuitive? Sure. But much like you can spot a beginner surfer a mile off (as they diligently wrap their legrope around their fins and pay closer attention to the forecast than a diabetic does insulin), you can spot an Australian wine or whisky snob by their terror of breaking The Rules.

 

View this post on Instagram

 

A post shared by The Wine Girl | Wine Lifestyle (@the.wine.girl) on

Of course, much like fashion, you need to know the rules before you can break them – something the rise of virtual wine tasting across the country in the last few months suggests Australians have a greater interest in than ever.

Having noticed Australians posting on social media about how they’ve all become low-key alcoholics since lockdown (and, naturally, ripping into their friends and their own drinking habits), DMARGE reached out to BWS, an Australian retail chain of liquor stores owned by Woolworths, to see if what we’ve seen on Instagram has translated into (commercial) reality.

Henry Gordon, Category Manager for RTD’s and Premix Spirits like Kraken & Dry, responded: “There has been an increase in sales, though this does not necessarily translate to increased consumption.”

“The e-commerce platform has seen exponential growth with customers wanting to access their favourite drinks in a more convenient, frictionless, and contactless manner.”

BWS has also “seen segments of new customers who have never shopped online before make this shift.” On top of that “all categories have grown in demand throughout this time,” particularly spirits, Henry told us.

But as we get more educated, if we want to go ‘full Europe’ it is DMARGE’s opinion we must not turn our backs on our roots.

In other words: don’t try too hard to be classy, or sneer at ‘bogan’ drinking habits. Let the revolution come naturally, with time, and practice.

Why? The mark of an expert is someone skilled enough to dabble, and smart enough to riff on the orthodoxy (not someone who watches a Youtube video and then screams at his friends for not letting the wine breathe for half an hour before drinking it).

In other words: take context into account. There’s nothing more cringe-y than an Aussie exchange student telling his newfound French friends they should really wait for their 2 euro wine to respire (trust us, we’ve tried, and were told “you will never understand”).

Also, after talking to top Australian sommeliers (who helped us realise, as Australia’s industry matures, it’s no longer the case that just because a beverage comes from Europe it’s better), we realised: the true mark of someone that knows what they’re doing when it comes to drinking, is their ability to enjoy everything from an $800 Shiraz to a Margarita in a can.

In other words: Europeans’ most ‘sophisticated’ alcohol skill, we’d argue, is their ability to enjoy drinks that enthusiasts in other parts of the world are too scared to admit they like (or to break rules we would be nervous about).

Of course, there is a line: doing a ‘Shoey’ in a Parisien hotel is probably off-limits.

But if you strike the urge to drink red wine with fish, you can tell your wannabe wine snob friends their criticism is not only baseless but also marks them as idiots.

Genius!

Read Next

The post The Alcohol 'Skill' Europeans Say Australia Will Never Understand appeared first on DMARGE.

Read more
Conor McGregor Debuts $175,000 Rolex With Reckless Disregard For Watch Insurance
Conor McGregor Debuts $175,000 Rolex With Reckless Disregard For Watch Insurance

Irish UFC legend Conor McGregor is a man of many talents. Mixed martial arts, boxing, trash talk… Now that ‘the Notorious’ has (claimed to have) retired from fighting, he’s become quite the businessman too, endorsing everything from ateliers to fast-food chains, and even making his own genuine Irish whiskey, Proper No. Twelve. It’s that very drop that’s fuelled McGregor’s latest jaw-dropping escapade – titillating whiskey and water-sports fans whilst horrifying watch aficionados.The big man’s currently back home in Ireland, catching up with old friends in Dublin and enjoying his sabbatical. His latest happy snaps show him pouring himself a stiff glass of his own whiskey and showing off a horological purchase we’ve never seen before: an aggressively bedazzled AU $200,000 Rolex Daytona ‘Eye Of The Tiger.’But in the very next shot, the madman’s out on the cold Irish seas, getting huge air smashing waves on a jetski – and he hasn’t even taken off his watch.

 
View this post on Instagram

 

It takes real skill to do this 🇮🇪 @properwhiskey

A post shared by Conor McGregor Official (@thenotoriousmma) on

That’s a 200,000 AUD (137,000 USD / 123,000 EUR) watch we’re talking about. We hope McGregor’s got watch insurance – doesn’t take much to get you off a jetski.Maybe it’s no surprise that a man who’s made a career out of getting punched in the face isn’t concerned with such risks. Besides, it’s not like it’s his only Rolex – he’s got quite the collection.We raise our glasses to you, McGregor.

Read Next

The post Conor McGregor’s Rolex May Require Watch Insurance appeared first on DMARGE Australia.

Read more
James Bond Bachelor Pad With ‘Sexytime Spa’ Goes Up For Sale In Sydney
James Bond Bachelor Pad With ‘Sexytime Spa’ Goes Up For Sale In Sydney

When you picture Sydney’s Inner West, you think crumbling share-houses, tiny flats, and student pubs. It’s a great place to live, but much more bohemian in vibe than business class. It’s certainly not the first place you think of when you’re looking for a palace.That said, this spectacular Earlwood home proves the Inner West isn’t a one trick pony when it comes to property. And palace? Why not try a bachelor pad out straight out of Sean Connery’s most borderline tacky lurid fantasies.Featuring a truly insane list of amenities and spectacular sail-like external architecture, this pseudo Playboy mansion could challenge the suburban sale record when Inner West property agents Cobden & Hayson take it to auction, realestate.com.au reports.

A birds’ eye view. Image via realestate.com.au.
Some of the features sure to excite budding Bond baddies include: a glass-walled swimming pool with a swim-up bar and outdoor kitchen, a huge basement with heated flooring, a home cinema, a gym and a rumpus room with a pool table, aquarium and a fully-stocked bar.Oh, and in a move that puts the Mexican drug lords of the world to shame, it also features an indoor soccer field, a huge underground six-car garage and a panic room (for when The Man With The Golden Gun tracks you down).
Go from penalty shootout to literal shootout – the panic room’s next to the third(!) kitchen. Image via realestate.com.au.
Previously owned by a concrete contractor, the building makes superb use of sheer concrete and stone feature walls. Very Bond villain. Yet the basement area is strangely unfinished, and is less ‘Casino Royale‘ than Casino Royale ball wrecking scene.’One of the most striking features of this Earlwood property is the amazing central staircase that was allegedly inspired by the 1983 film Never Say Never Again, which marked Sean Connery’s last appearance as James Bond. Given the suave demeanor of this part of the pied-à-terre, we imagine Connery would approve of the reference.
The aquarium is a very Bond touch, too. Image via realestate.com.au.
Once you make it up to the master bedroom, you’ll see why we’re so tittering about this bachelor pad: front and centre, there’s a spa separated from the rest of the room by only a single piece of glass.Something we’ve never understood is the trend behind ensuites only separated by glass. Bathrooms should be a place of privacy, not for looky-loos. No matter how good your relationship is with someone, you don’t need to see them in the bathroom.
Swingers’ Heaven… Image via realestate.com.au.
A sexytime spa like this sounds fun and flirty on paper, but in reality comes off as creepier than a Sean Connery ‘Bond’ pickup line delivered in 2020.We’re struggling to picture who the intended buyer is for this. The soccer pitch, rumpus room and pool would lend itself brilliantly to a family home. But the weird stand-out features like the panic room, multiple bars and aforementioned spa don’t seem like the kind of amenities a well-adjusted couple would be interested in. Maybe they’re the kind of couple who likes a good key party. Imagine explaining that to the kids…If our brutal assessment hasn’t put you off already, the property’s going up for auction on July 18th. Good luck, 007.

Read Next

The post James Bond Apartment In Sydney appeared first on DMARGE Australia.

Read more
‘Bush Doof Economy’ Could Save South Australia, Study Finds
‘Bush Doof Economy’ Could Save South Australia, Study Finds

South Australia is known both domestically and internationally for wine. The state is responsible for over more than 50% of all domestic wine production, producing everything from acclaimed heritage drops like Penfolds Grange and Henschke Hill of Grace to the nastiest Fruity Lexia goonsacks filling the shelves of your local off-license.No trip to SA is complete without a winery tour (or three). Hell, one of its nicknames is ‘The Wine State’.But the other is ‘The Festival State’, and a recent study suggests the state should lean in more on that second sobriquet to revive its ailing tourism industry post-pandemic.Professor Ruth Rentschler OAM and Dr Boram Lee from the University of South Australia relate that South Australia should invest more energy in attracting ‘cultural tourists’ if the South Australian tourism industry is to bounce back after COVID-19.“Across Australia, cultural tourists travel further, stay longer and spend more than other tourists, with more cultural tourists attending the arts than wineries and sport, so this is a strong market to capitalise on for South Australia,” Rentschler explains.

 
View this post on Instagram

 

333 days ’til we do it all again ⁠ ⁠ @strutphotography⁠ ⁠ #WOMADelaide #WOMADL20⁠ @caramantran

A post shared by WOMADelaide (@womadelaide) on

“In the past, as a State, we haven’t done as much as we could to promote cultural tourism, so there is a real opportunity to grow that area, especially given domestic tourism is likely to see a major upswing while… international tourism remains restricted.”This defies conventional wisdom somewhat. You’d think that Shiraz-swilling toffs on winery tours would be more likely to spend big bucks than face-painted bush doofers, but the stats tell a different story.Of course, not all arts tourists are Uni students playing at being ‘cosmic gypsies’. South Australia is home to all sorts of cultural festivals, from the Adelaide Guitar Festival to OzAsia to Feast Festival. The key will be giving support to all different types of cultural festivals, to attract as many cultural tourists as possible.Rentschler and Lee relate how Adelaide’s tourism strategy’s been stuck in a rut for many years. Sports events and wineries get plenty of promotion, whereas important cultural events like the Adelaide Fringe Festival don’t receive the same level of attention.Things were already tough pre-pandemic for South Australia, with famous music festivals like Stereosonic, Fuse Festival and local editions of national festivals like Big Day Out having going bust in recent years. COVID-19 has exacerbated the financial woes of festivals, with FOMO Festival the latest high-profile casualty.The report notes that considering “both tourism and the arts being among the sectors worst affected by the coronavirus pandemic, there is now heavy incentive for the industries to work together.”Time will tell if South Australia readjusts its tourism strategy. For now, we’re just hoping for live gigs to start back up again.

Read Next

The post ‘Bush Doof Economy’ Could Save South Australia, Study Finds appeared first on DMARGE Australia.

Read more
Emirates’ Most Expensive Aircraft To Return In July… But Is It Too Much Too Soon?
Emirates’ Most Expensive Aircraft To Return In July… But Is It Too Much Too Soon?

It’s been a quiet few months. But as the twittering of birds is once again drowned by the roaring of expensive jets, there are ~questions~ we should be asking.Is it too much too soon?As we recently reported, despite restrictions loosening to the point where Brits and Germans are sprawling again in the Spanish sun, in Australia and America regulations remain much stricter.Even though tourism-dependent countries like Spain and Italy’s enthusiasm for the unshuttering of borders is understandable, moving too fast could prove costly for every country’s GDP.So: why the rush to get back to business?Emirates, the Dubai based Titan of the Middle East aviation industry, which just announced it would be putting its A380 superjumbo (the largest and most expensive jets in history, designed to revolutionize air travel with unprecedented luxury) explains their decision simply: demand.

 
View this post on Instagram

 

A post shared by Emirates (@emirates) on

Adel Al Redha, Emirates’ Chief Operating Officer, said of the change: “The A380 remains a popular aircraft amongst our customers and it offers many unique on-board features. We are delighted to bring it back into the skies to serve our customers on flights to London and Paris from 15 July, and we are gradually looking forward to gradually introduce our A380 into more destinations according to the travel demand on specific destinations.”

“The Emirates A380 experience remains unique in the industry, and even though we’ve modified services onboard for the health and safety of our crew and customers, we are confident that our customers would welcome flying again in this quiet, comfortable aircraft.”

Emirates also announced the commencement of flights for travellers to Dhaka (from the 24th of June) and Munich (from the 15th of July) operated by the Emirates Boeing 777-300ER.These additions, Emirates highlights, come off the back of the announcement earlier in the week that Dubai will re-open to business and leisure visitors from the 7th of July, with new air travel protocols that facilitate travel for UAE citizens, residents and tourists while safeguarding the health and safety of travellers and communities.Emirates currently offers flights to over 40 cities, with “safe and convenient” connections to, from, and through its Dubai hub for customers travelling between the Asia Pacific, the Gulf, Europe and the Americas.As thenational.ae reports, “Since travel restrictions were imposed across much of the world, demand for passenger flights during the coronavirus pandemic has been spectacularly low. As a result, Emirates – and many other airlines – grounded most of its fleet, including its 104 Airbus A380s.”“With the capacity to carry up to 615 passengers in a two-class configuration, the jet has not had the justification to take to the air due to the low number of people flying.”With a few tweaks to the service, that will – from the 15th of July – change.Restrictions in place because of the coronavirus mean “there will be no in-flight shower spa or upper deck lounge access” Premium Passengers are used to enjoying. They will still, however, be offered the airline’s “dine-on-demand service, duvets and amenity kits,” thenational.ae reports.Of course, if the demand is there, Emirates would be crazy to let their $445.6 million jets sit idle on the tarmac (as we reported recently, jets are bloody expensive to maintain, especially when out of action). But are we moving too fast? Only time (and coughs per capita) will tell…

Read Next

The post Emirates A380 To Return To Skies appeared first on DMARGE Australia.

Read more