Flying can be nerve-wracking at the best of times. Chuck in the threat of a lung-wrenching virus and it hardly calms you down. But how likely are you really to catch the virus on a flight? Airlines claim their air filtration system makes it next to nothing, while optimistic travellers point out that planes have not been the source of a super spreading event so far.

But those with a hankering for science might want to know more. Enter: Arnold Barnett, a professor of management science at the Massachusetts Institute of Technology, who has made it his mission to quantify the odds of catching Covid-19 from flying.

Arnold has accounted for a cluster of variables, including the chances of being seated near someone in the infectious stage of the disease, and the odds that mask protection will fail.

He has also factored in the way air is constantly filtered, which experts say makes it highly unlikely you would get the disease from anyone not in your immediate vicinity (though, as this article by the BBC points out, it’s not guaranteed).

In any case, Barnett’s research suggested you have a 1/4300 chance of catching COVID on a full 2-hour flight. The odds of getting the virus are – essentially – halved (1/7700), if airlines enact an ’empty middle seat’ policy, Barnett also found.

Unfortunately, aviation industry experts are highly doubtful this will become a widespread, continued policy, due to commercial constraints (and if it does it will make flying astronomically expensive).

These odds are low, but not as low as the chances of your flight ending in a deadly crash, which is, according to Barnett, 1 in 34 million.

His results are yet to be peer-reviewed. They have been run, however, by the likes of Bloomberg, who interviewed Barnett regarding his findings. 72 year old Barnett told Bloomberg he wouldn’t fly right now, despite the low risk, because his age puts him at higher risk than the average American, and because he wouldn’t want to pass the virus on to others, either.

The main conclusions, then? To reduce your chances of catching the virus when flying, pick an airline with a no middle seat policy (if possible), and pay special attention to the riskier aspects (in terms of catching the virus) of the journey, such as crowds and tightly packed lines at the airport, and sanitize your hands after touching any communal surfaces (and of course, wear a mask).

This research comes in a context where design consultancies are vying for airlines’ attention with futuristic, ‘germ repellent’ designs and ultra-private cabins which, if proven commercially viable, could change how we fly in the future.

What’s next? Watch this (air) space.

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• The Secret Message Behind Qantas’ Last 747 Flight Most Australians Missed
• Things Travellers Took For Granted In 2019 They May Never Get Again
• New Invention Could Change Economy Travel Forever

The post Catching Coronavirus On A Flight: How Likely Is It appeared first on DMARGE Australia.

When you’re a teenager, Lynx Africa or Marc Jacobs Daisy is acceptable, but once you’ve become an adult you actually need to smell good.

But finding a fragrance that works well for you can be incredibly difficult. Not only do you need to navigate the differences between eau de cologne, aftershave and parfums (hint: it’s the concentration of essential oils), but finding a scent that’s not too sleazy, overpowering or pedestrian can be a real challenge.

DMARGE spoke exclusively with Emma J Leah, Master Perfumer at independent Gold Coast perfume house Fleurage, who explains that one of the reasons it’s so hard to find something unique is due to “the dilution of commercial perfumery for maximum sell.”

“Most brands are stabled to a handful of mega-companies and there’s only a handful of fragrance companies they use to produce what you see on the shelf… this is what is homogenizing the offerings.”

“These big companies are also going for a universal appeal to sell as much as they can across a large demographic… Scent analysts dictate what is popular and marketing has overtaken the art of clever and individual blends from previous positive responses.”

Just because a fragrance is mainstream doesn’t mean it’s bad by default. But the issue is that some are so prolific that they end up having the same effect as Lynx Africa: immediately identifiable, overplayed, cloying.

The point of a signature fragrance is to be distinct; provide a sense of intrigue so that people who meet you wonder ‘why do they smell so good’. But what makes a good fragrance?

“From the creation point of view, a good fragrance [has] a well-structured, balanced combination of ingredients to give life to a distinctive idea,” Leah relates.

 

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A post shared by Emma J Leah (@fleurageperfumer) on Jun 17, 2020 at 5:46pm PDT

“Think of it like music. There should be harmony and flow with a definitive beat to the way it plays out and none of that is reliant on certain instruments but instead the combination. From the wearing point of view, it is the one that radiates from your skin at one with who you project yourself to be.”

In short? Choose a fragrance that matches your personality. Bold, earthy or spicy scents like sandalwood, patchouli, and rosewood are great for extroverts who want to make a splash. Alternatively, ‘clean’ scents like light florals, citrus or bamboo are great if you want to smell fresh and refined.

The reason perfume advertising is so distinct is it’s truly difficult to relay how something smells visually. With that in mind, there’s no substitute for actually going to a shop and trying on scents for yourself.

Our other tip? Don’t just rely on a single ‘signature’ scent. Just as different smells suit different people, different fragrances suit different times of the year. For example, a fresher fragrance is better to use in summer, leaving the woodier, spicier ones for the cooler months.

RELATED: How To Correctly Apply Cologne

What’s most important is that you use fragrances that you yourself enjoy, not because you think they’re going to reel people in or impress them. A fragrance should not only be special, but it should also make you feel special. It should be an extension of you, not a mask. A confidence booster, but not olfactory Dutch courage.

Leah’s final words?

“Wear what suits [your] particular makeup. Men (and women) should be fitting fragrance to their skin like you would an expensive piece of clothing. They should be shopping around for something distinctive or even arranging for a custom fragrance that represents their unique style and palette preferences and wears well on the skin.”

Read Next

• The Best Colognes & Fragrances For Men To Score In 2020
• Australian Dermatologist Reveals The Counter-Intuitive Shaving Step Every Man Forgets
• How To Rock Bed Hair Without Looking Like You’ve Given Up On Life

The post The Secret To Finding Your Signature Scent, According To A Master Perfumer appeared first on DMARGE Australia.

Necessity is the mother of invention. But we don’t always need to look forward for inspiration. In fact, one of the tools that could help Australia’s hospitality industry recover from the pandemic, could be drawn from the 17th century.

As The Lonely Planet reported on Saturday, “businesses in Italy are reviving the [1600s] tradition of selling wine and other drinks from tiny wall hatches known as wine windows.”

Wineries, ice cream shops and bars, particularly in Tuscany, are using the technique to serve customers while maintaining social distancing, as the region comes out of lockdown.

The (literal) ‘holes in the walls’ had been preserved by local non profit Buchette del Vino.

 

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A post shared by Growing Up Italian (@growingupitalian) on Aug 7, 2020 at 4:30pm PDT

According to The Lonely Planet, “The wine windows first came about in the 17th-century… during the Italian Plague of 1629–1631.”

“They passed the flask of wine through the window to the client but did not receive payment directly into their hands. Instead, they passed a metal pallet to the client, who placed the coins on it, and then the seller disinfected them with vinegar before collecting them.”

It’s not high tech, but this method of serving food and drink (swapping vinegar for hand sanitiser) may prove useful all around the world as we recover from 2020.

Enter: Australia. As Victoria struggles with a second lockdown and NSW flirts with the idea of one, ‘wine windows’ may be a strategy for small business owners all over Australia to consider.

 

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A post shared by Buchette del Vino (@buchettedelvino) on Jun 19, 2020 at 11:12pm PDT

Why? As The Herald Sun reports, lockdown 2.0 has hit Melbourne hospitality hard. An average of 44 small businesses are closing their doors each day, and those that are still afloat have been reduced to takeaway.

Meanwhile in Sydney, though restaurants and cafes are still allowed to operate (with new distancing protocols), confirmed cases are on the rise and authorities fear harsher measures may soon need to be implemented.

But what if there were a middle ground?

 

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A post shared by Lisa Brancatisano (@this.tuscan.life) on Sep 13, 2019 at 7:00am PDT

Wine windows would reduce the ~ick~ you currently get as A Very Important Person rushes past you (or god forbid blows their nose) in a cafe, while also giving you that human interaction that differentiates a hole in the wall (whether hipster or 17th century) from Uber Eats.

The idea’s out there. Now we just need the government (and Australian cafes and restauranteurs) to get on board.

After all: no one can say the technology’s not there…

Read Next

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The post Italy Revives 17th Century Tradition Every Country Can Learn From appeared first on DMARGE Australia.

Car fans can be narrow-minded about engines. Toyota and BMW aficionados swear by their straight-sixes. Volvo, Saab and Audi nuts are partial to oddball five-cylinders. Porsche and Subaru drivers love their boxer engines. Or ask any Mazda fanboy about rotary engines and you’re sure to get your ear chewed off for hours.But the engine configuration that demands the most passionate adoration, particularly from Aussies, is the classic V8. Those two alphanumerics carry with them enormous cache in the Australian psyche: Supercars darting down Conrod Straight on Mount Panorama; the family station wagon piled high with groceries and kids; Max Max‘s Interceptor and Pursuit Special; the trustworthy ute on the way to worksite; hooning in your ‘Commo’…Yes, the humble V8 is many things to many people. Any car that had a V8 option would sell like hotcakes in this country. Above all, it’s a badge of excellence – a point of pride to have that little ‘V8’ badge on your car.But ‘had’ is the key term. V8s are a dying breed now in Australia – with the Ford Mustang the only real accessible option for someone looking to get a bit of eight-cylinder action for less than $80,000.And now, yet another brand has announced that they’re saying au revoir to the V8 – a rather unexpected one, too.

The brand in question? Jeep. Jeep global boss Christian Meunier has explained that while in the medium term they’ll continue “to protect the big V8” for performance applications and in some markets, their plan is to move towards smaller engines and electrified drivetrains, Carsales reports.This comes off the back of last year’s news that Toyota, the world’s biggest car manufacturer, is abandoning future V8 engine development, as this CarBuzz article relates. Notably, the new LC300 Land Cruiser isn’t being offered with a V8 option – instead, customers will have the choice of two twin-turbo V6 options, a petrol and a diesel, CarAdvice shares.RELATED: Australians Swapping Campervans For This ‘Indestructible’ SUV In 2021Nissan is still flying the V8 flag with the Patrol, as is Mercedes-Benz with the G-Class. But with both those vehicles looking very long in the tooth (especially the G-Class), it might not be long until the V8 4×4 – and V8s more generally – will be completely absent from Australian car dealerships.

The reality is that modern engines are so efficient that the power that you used to only get out of a V8 can now be eked out of a V6 or even smaller engines. Case in point: the famous first-gen Shelby GT350 Cobra made ‘only’ 228kW from its high-performance 4.7 L Windsor V8. Compare that to the 261kW the third-gen Ford Focus RS made from its 2.3L EcoBoost turbocharged inline-four – an engine less than half the size of the venerable Windsor.Even performance marques seem to be abandoning the V8 and other engine configurations for smaller, turbocharged engines. New developments in hybrid and electric drivelines have also had an impact, consigning the ‘no replacement for displacement’ V8 to the dustbin of history.The new Ford GT shocked Blue Oval fans when it debuted with a twin-turbo V6 instead of a V8. Nissan’s Nürburgring-munching R35 GT-R also makes do with a twin-turbo V6, as does the second-generation Honda NSX. The fastest car in the world is technically a V8 – the Porsche 918 Spyder – but it benefits from a hybrid driveline. Well, it used to be the fastest. It was recently beaten by the all-electric Tesla Model S Plaid.

Watch The Tesla Model S Plaid Launch From 0-60mph In 1.98sec

While there are still some brands keeping the V8 flame alive – the new Ferrari Roma and the insane Dodge Challenger SRT Demon come to mind – forced induction and electrification are clearly the way forward.RELATED: World’s Oldest Ferrari ‘Barn Find’ Uncovered In Australia… & It’s Bloody BeautifulThe world’s oil will run out eventually, and therefore the V8’s days (hell, the internal combustion engine’s) days are numbered. But that’s not necessarily a bad thing.We’ll always have a soft spot for the engines, but do you know what’s cooler than rose-tinted glasses? Chopping your dad’s old V8 Valiant in your I6 Supra… Or your mum’s Model 3. Just saying.

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The post Australia’s Most Beloved Car Engine Is Now An Endangered Species appeared first on DMARGE Australia.

In a tumultuous world, it’s good to know there are some constants. Breton stripes will always look good, the Sydney property market will always be outrageous, and Steve McQueen will always be cool. We don’t make the rules, but there they are.

The ‘King of Cool’ was one the 60s and 70s’ most successful actors, and at the height of his fame he was the highest-paid movie star in the world. The dapper gent became famous for playing charismatic anti-heroes in classics like Bullitt, The Magnificent Seven, The Sand Pebbles and The Thomas Crown Affair, and is widely considered a 20th-century sex symbol.

Perhaps the biggest contributor to his ‘King of Cool’ moniker however is his well-publicised love of big boys’ toys and his willingness to do all his own stunts. McQueen was a keen pilot, motorcyclist, horserider and driver who loved nothing more than being in control of something dangerous, both on and off the screen.

Fine watches and performance machines go together like apple pie and ice cream, and the all-American superstar is just as well-known for his exceptional choices in wrist candy as he is for his filmic exploits. Most commonly associated with the Heuer Monaco he wore in the classic motorsports film Le Mans, McQueen was actually more of a Rolex fan, commonly wearing a Rolex Submariner and also has the unique accolade of having a watch named after him, the Rolex Explorer II ‘Steve McQueen’.

But it’s the original Breitling Chronomat, featured in a photo watch blogger @niccoloy recently posted to Instagram, which has us excited in this instance. The classic black-and-white photo shows McQueen posing in a v-neck sweater, with the timepiece proudly displayed on his right wrist, and is a perfect demonstration of how timeless designs never go out of style.

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A post shared by Nick (@niccoloy) on Aug 6, 2020 at 4:10am PDT

The Breitling Chronomat is one of the Swiss brand’s most iconic models: a classically brilliant chronograph that’s just as cool now as it was last century. It’s a model that’s changed significantly since it was first introduced, but any watch with the Chronomat name is a work of art.

Breitling as a brand is particularly associated with aeronautics and racing – it’s the perfect fit for a man like Steve McQueen.

Breitling has been making chronographs since the 1800s but the first Chronomat (ref. 769) appeared in 1941. Uniquely, the first Chronomat featured an integrated slide rule, a tool used for rapid calculations and conversions common before the electronic calculator made them obsolete. This Chronomat McQueen is wearing in this archive photo appears to be one of these original Chronomats.

The version of the Chronomat that we know today is actually derived from the 1983 ‘Frecce Tricolori’, originally made for the eponymous aerobatic demonstration team of the Italian Air Force. Famous for the raised ‘rider tabs’ on its bezel and its ‘onion-shaped’ crown, the modern Chronomat is an exceptionally beautiful watch. Earlier this year, Breitling re-released the Chronomat, taking the 1983 design and tweaking it subtly to match modern sensibilities.

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A post shared by BREITLING (@breitling) on Apr 20, 2020 at 10:19am PDT

Yet the DNA from that original ref. 769 is still obvious, and an aficionado like McQueen would notice it as a Chronomat immediately. Despite its departure from engineering to aeronautics, the Chronomat’s core design remains intact, demonstrating its timeless appeal.

Just as a nice sweater will always have a place in a man’s wardrobe, a nice watch – particularly one from a heritage brand with a clean, functional design and little superfluous ornamentation – will always be in style.

And Steve McQueen will always be cool.

Read Next

• ‘Pateks Not Portfolios’: Watch Expert Reveals Moves To Make In 2020
• McLaren F1 Driver Spotted Dismantling His Car Whilst Casually Wearing $300,000 Watch
• Breitling Launches Superocean Heritage ’57 Limited Edition II To Benefit Healthcare Workers

The post Classic Steve McQueen Photo A Reminder That Some Watches Never Go Out Of Style appeared first on DMARGE Australia.

You stumble out of the pub and the kebab shop beckons. You’ve had a tough week and an add pops up with discounted flights to Bali. You walk past the most sartorially accomplished human you’ve ever seen in an underground discotheque and suddenly crave Gucci.

What do all these situations necessitate? A separate bank account from (or an equally compulsive) partner. Sure: during the early stages of a relationship most couples maintain separate bank accounts. But even when you get married, or reach the point where you start sharing clothes and toothpaste, you should always have a separate bank account from your partner. Here’s why.

Having To Constantly Explain Yourself Gets Old Real Quick

The idea behind having a shared account is to reduce administrative hassle while you work towards your joint saving goals. However, arguments over $300 haircuts and Amsterdam “business trip” withdrawals tend to cause a lot more friction. The occasional blowout purchase isn’t a crime: but when you’re in savings mode and your partner makes one, your hackles will inevitably raise. Likewise, when you’re in “party mode” and your partner shits on your tequila-lit dreams, it doesn’t feel so great.

The problem isn’t that you shouldn’t be saving together, it’s that your periods of financial recklessness will not always be in sync: and that’s fine. As long as you have separate bank accounts, you can agree to contribute a certain amount each month to another (separate) joint savings account—and fritter away the rest at your own pace.

Having Separate Bank Accounts Proves You Trust Each Other

Although traditionalists claim that having a joint account is the “ultimate symbolic gesture of financial union” that proves you trust your partner with your money, actually, it’s the exact opposite: it means you can track your partner’s every financial move. According to The Balance, “Some couples may feel a loss of financial independence with a joint bank account, especially early in the marriage. With separate accounts, each spouse maintains an individual degree of freedom over their finances.”

Joint Accounts Make Breaking Up Complicated

Another advantage of having separate bank accounts is that a joint account can be problematic if your relationship ends. “If the couple decides to part ways, the funds in a joint account can be messy to separate. Each spouse has every right to withdraw money and close the account without the consent of the other, and one party can easily leave the other penniless” (The Balance). Having separate bank accounts prevents this, and allows for an easier break that doesn’t involve a long dispute to fully separate the finances.

Financial Arguments Are The Top Predictor Of Divorce

According to a Kansas State University study of more than 4,500 couples, money arguments are the numero uno predictor of divorce. This makes managing your finances crucial. Set aside one joint saving account (that you both deposit whatever you have agreed into), which neither of you can withdraw from, and perform day to day transactions with separate accounts. Add in the fact that 13 million Americans admit to having a bank account their spouse doesn’t know about, and not wanting separate bank accounts seems like you’re just resisting the inevitable.

The Best Gift You Can Give Your Partner Is Financial Independence

This doesn’t mean: shower your spouse with moolah once you get married. It means support your spouse in making their own contribution to your family’s finances. This is particularly important if one of you earns significantly more than the other, or if one of you gives up their job (for whatever reason—kids, relocation etc).

One business school classmate who married a Google engineer back in 2007 told Yahoo Finance how important it is to be able to spend money without fear of judgement from your spouse.

“I had a great 10-year career working as a chemical engineer until we decided it was best for me to stay home. He made more and the family benefits at Google are amazing. But ever since I decided to be a SAHM in 2012, I miss the feeling of being able to make my own money and spend money on silly things without having to explain myself to my hubby.”

“I love my husband’s frugal ways, but his massages don’t come close to what professional hands can do.”

“Although we are a team,” she continued, “I’m always second-guessing whether I should spend on even the simplest of indulgences. For example, when my back and hands were starting to kill me from having to rock my youngest to sleep for an hour each evening, all I wanted was to get an hour-long massage. But instead of charging $120 on our joint credit card where he checks each line item, I decided to just spend $20 in cash on a chair massage at the mall because I was afraid he’d complain that he could easily give me a message for free!”

Read Next

• The Best Shares To Invest In 2020

The post Separate Bank Accounts Could Be The Secret To Relationship Happiness appeared first on DMARGE Australia.

Europeans enjoy more freedoms than you can poke a Negroni at. From sunbathing topless to smoking in doorways, the stereotypes are endless.

They are also, partially, what many tourism boards lean on.

This defiant freedom, however, may hinder Europe’s ability to bounce back from The Pangolin Parade, even as incredible offers entice travellers to jet-set again.

Enter: Mykonos. The party island is currently feared to be the focal point of a Greek coronavirus spike.

One of Europe’s most famous party destinations, Mykonos has 4,293,717 Instagram posts to its name.

It also now has a rising number of coronavirus cases as “rave parties” and “large gatherings” are “feared to have become superspreader events,” The Sun reports.

According to The Sun, “On Thursday, Greek authorities were forced to close down Alemagou, one of Mykonos’ most popular beach bars, after seven staff members tested positive for the virus.”

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A post shared by anthi (@anthouliko) on Jul 17, 2020 at 12:51pm PDT

More than 80 people were also told to isolate at home, regardless of their test results.

Alemagou was forced to close for 60 days back in June, The Sun reports, as authorities fined the owners €20,000 ($A32,000) for disobeying safety regulations.

Alemagou isn’t the only place causing concern. As The Sun reports, “Last week… a party at a private villa drew more than 200 people.”

With summer’s peak in visitors imminent, police are gearing up for a crackdown, as Greece’s infection curve “rises dangerously” after going quiet for months.

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A post shared by Cavo Tagoo Mykonos (@cavotagoomykonos) on May 8, 2020 at 2:08am PDT

“The Ionian isles of Corfu, Lefkada, Zakynthos and Kefalonia – where Brits are the main tourist market – have registered infections in recent weeks,” (The Sun).

Cases have also been recorded on Crete, Lesvos, Rhodes, Chios and Evia.

This has led to talk of a night-time curfew, and other restrictions, novinite.com reports, which would kill one of the main reasons many tourists love Mykonos.

The upshot? Mykonos may have to start drawing from the Amsterdam school of thought, at least for the next few years, marketing itself to a more upmarket visitor, and playing down the party vibes it is known for.

Strange times, boring measures.

Read Next

• Iconic Paradise Beach Scene Reveals Greek Freedom Tourists Can’t Handle
• Greece’s “Tourist Ultimatum” Could Change How We Travel Forever

The post 'Rogue' Mykonos Parties A Slight Hitch For Europe's Pandemic Recovery appeared first on DMARGE Australia.

Face masks are the talk of the town right now, and for good reason. They’ve fast become an everyday essential, with some countries quite literally enforcing their use, at least in public spaces and on public transport. While you can, of course, head to your local pharmacy or supermarket and buy yourself a bulk pack of disposable masks, for not a lot more money, you can now get this washable, reusable – and highly innovative – mask from LA-based KILLSPENCER.

So, what makes the KILLSPENCER SST Face Mask so innovative? For starters, it’s built from four layers of fabric – one more than the recommended amount – meaning it’s highly protective. These four layers are made up of two interior layers of Meltblown polypropylene and two exterior layers of Spunbond polypropylene. In English, this means the SST Face Mask will be durable and comfortable.

During wear, you won’t need to worry about any moisture build-up, as air is able to circulate, which also means you’ll be able to breathe without any issue. What’s more, the outer layer is water and liquid repellent, a feature that’s usually reserved for more expensive face masks.

Best of all, it’s washable, so you can chuck it in the machine after each wear, let it dry and put it back on and still receive the same level of protection, plus, we think it looks frickin’ fantastic. It moulds well to your face and screams stylish, so we’d be more than happy to wear it on a daily basis.

The KILLSPENCER SST Face Mask is available in three sizes and costs $35 no matter which size you go for. Considering a multi-pack of disposable masks won’t cost you much less, you’ll be making your money back in no time. You can even add a custom monogram at the order stage if you wish, to make it unique to you.

KILLSPENCER does point out that its SST Face Mask isn’t to be used in place of N95, surgical or procedural masks.

However, for everyday wear, it’s certainly one of the best we’ve seen.

Head to the KILLSPENCER website now to order yours.

Buy The KILLSPENCER SST Face Mask, $35

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The post This Innovative $35 Face Mask Offers Designer Looks Without The Price Tag appeared first on DMARGE Australia.

Did you know that Rami Malek has an identical twin? It’s true. But it’s also true that no-one can imitate his style.

The softly-spoken Egyptian-American actor, best known for his portrayal of rock legend Freddie Mercury in the blockbuster biopic Bohemian Rhapsody, is one of the snappiest dressers in Hollywood. He’s a particularly underrated style icon, in the same vein as Johannes Huebl, Chris Pine or Matt Bomer.

Malek’s unique style, centered around classic Americana with a modern, almost European sensibility, makes him stand out amongst the pack. Something that Malek’s particularly good at doing is making ‘hyped’ sneakers work well within the context of a classically stylish outfit – a nous he once again demonstrated with his latest eyeball-drawing outfit.

Malek was spotted in London’s Mayfair last week going for a nighttime cycle – not a bad way to spend a Friday night, all things considered. He looked almost schoolboy-esque, dressed in a short-sleeve white shirt, black trousers, wearing a shiny black helmet.

But few schoolboys would be able to rock the pair of Fear of God Essentials x Converse Chuck Taylor 70s ‘Natural’ on his feet with the same sort of effortless panache that Rami Malek does.

Fear of God is a cult luxury ready-to-wear fashion label founded by Jerry Lorenzo. Known for its grunge-meets-militaria aesthetic, it’s part of the streetwear pantheon alongside brands like Supreme, Off-White, Palace or BAPE, buoyed by collaborations with Nike, Kith and Pacsun. FoG also has an upcoming collaboration with famous Italian luxury atelier Ermenegildo Zegna dropping in September this year – further evidence of FoG’s ascendency.

Fear of God Essentials is a sub-brand created by Lorenzo to broaden FoG’s market appeal (FoG pieces regularly demand four-figure-plus pricetags, pricing them out of reach for most hypebeasts). As the name implies, it focuses on quality basics with a subtle fashion-forward twist – like these Chuck Taylor 70s, which feature a subtly inverted colour scheme, a leather tongue, and a reinforced lace loop built into the heel cap.

It’s not the first time Malek’s been spotted wearing luxury canvas high-tops. Last year fans noticed him flexing Dior B23 Highs – a high fashion take on the humble Cons – on a grocery shopping trip with his girlfriend, British-American actress Lucy Boynton.

Both the B23s and FoG Cons are incredibly hyped sneakers, and are particularly hot property. It’s hard to find either for retail, and both command a serious mark-up on the aftermarket.

Either Malek’s got a plug (likely), he’s shelling out big dollars to nab these sneakers (potentially) or he’s taken a cue from his role as Elliot Alderson on the award-winning TV series Mr. Robot and developed insane hacking skills to get ahead of all the sneaker bots to purchase these for retail (we won’t rule this one out either).

In any case, we’re a big fan of these looks, and can’t wait to see how Malek maintains his sartorial pole position with his next outfit.

Read Next

• Rami Malek Breaks The Oldest (& Stupidest) Style Rule In The Book
• Odell Beckham Jr Outrages Sneakerheads With Controversial Footwear Act
• Gianluca Vacchi Pairs Vintage Rolex With Most Unlikely Footwear Choice

The post Rami Malek Stays Ahead Of The Fashion Curve With World's Most Hyped Men's Converse Sneakers appeared first on DMARGE Australia.