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40 Year Old Redditors Share Brutal Life Advice For Those In Their 20s
40 Year Old Redditors Share Brutal Life Advice For Those In Their 20s

Millennials and Gen Z are the first two generations to have lived entirely online. They are ‘digital natives’: the Internet has been a constant presence in their lives, and the way they use technology is different and more advanced than previous generations.

It should come at no surprise then that these generations also look to the Internet for life advice. But sometimes the Buzzfeeds and Teen Vogues of the world don’t cut it. Nothing beats lived experience, and so it’s common for young professionals to take to forums like Reddit’s /r/AskReddit to share personal perspectives and ask for advice from average people just like themselves.

A recent thread on /r/AskReddit was shared by the Reddit Instagram account itself as a perfect example of the wholesome potential for social media. A young ‘Redditor’ put the call out to older Redditors for their most valuable life advice, and got brutally honest but incredible wisdom in response.

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Some key themes emerged from responses in the thread – let’s dive deeper.

You Need To Work Hard In Your Relationships

“Maintain your friendships,” one wise commenter advises.

“In twenty years you will be so grateful for those people who saw you through marriages, children, illness and health. People who will go for a trip with you, love your kids, remember you as a young person. Friends are essential but they require work. Don’t be alone just because you don’t want to be the person who reaches out to others.”

“Align expectations to reality and appreciate those who love you for who they are. Or find new people,” another shared.

Yet another pearl: “You will have to deal with people. Learn how to leave them happy to have been in your presence, and you will not lack for friends and loved ones.”

The most heartwarming piece of advice?

“Don’t fall for the trap that your life needs to be one long narrative that you should be building. Life is best when it’s a bunch of happy moments that just happen to be connected. Don’t try to make your life into a novel, make it a book of poems.”

Avoid Toxic People

Another key theme was how you need to stay away from toxicity.

“You cannot change someone. Whether a friend or a partner, their faults will not “get better” and you cannot rescue them. Don’t waste your life on toxic people.”

“It is okay to not like someone,” another says.

“It is also okay to have someone not like you (people are going to not like you for no reason. That is okay. It’s a ‘them’ issue and not a ‘you’ issue). Don’t be an ass to everyone and give them reason to dislike you, but also know that you are under no obligation to put up with someone else’s bad friendship.”

It got pretty harsh at times:

“Just because someone is a blood relative, it doesn’t mean they’re worth a sh*t. If your parent, sibling, or child is a complete asshole unworthy of your attention, don’t waste further time on them.”

Enjoy Yourself

“You’re only young once,” many commenters related.

“Relax, enjoy the ride, work to your goals but remember none of it matters if you can’t enjoy it along the way,” said another.

A superficially hilarious but genuinely sage piece of advice was to “use up all of your vacation / sick time at work”.

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A 2016 report by The Australia Institute found that almost 40% of Australian workers did not fully utilise the paid holiday leave to which they were entitled in 2015: about 48 million unutilised holiday days, worth about $11.1 billion.

While ‘chucking a sickie’ is a time-honoured Australian institution, the stats suggest that we don’t take nearly enough advantage of our time off. (That said, the report found that a third of working Australians aren’t entitled to annual leave, which is another issue entirely…)

The point of the advice is not to take advantage of your employers, but more about enjoying life instead of just grinding away at work. All work and no play makes you a dull boy, don’t you know.

“Don’t stop doing the things you love… there is no reason to become a miserable old bastard!”

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The post Relationship Advice Reddit Thread Exposes Brutal Things Millennials Need To Hear appeared first on DMARGE Australia.

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Australian Dermatologist Reveals The Counter-Intuitive Shaving Step Every Man Forgets
Australian Dermatologist Reveals The Counter-Intuitive Shaving Step Every Man Forgets

There are two types of men in the world: men who shower after they shave, and dirty, clean-shaven liars.

Now that’s out of the way… Your first shave is a rite of passage. Most young men can’t wait for the day when they can start to shave, but the novelty wears off quickly: shaving’s a chore most of us could live without. But just because it’s a pain in the arse doesn’t mean it has to be literally painful.

Perhaps unsurprisingly, shaving is one of the leading causes of skin irritation for men. Whether it’s razor burn; overly dry or greasy skin; nips and cuts; ingrown hair, or breakouts – shaving can be a source of real frustration.

Plus, there’s so much conflicting advice out there. Some people say old-fashioned straight razors or safety razors irritate your skin less, and others say you should buy the most expensive cartridges with the most blades. Others tout electric razors. And do you need to ‘wake up’ your skin before shaving? Are you shaving all wrong?

DMARGE spoke exclusively to Melbourne-based specialist dermatologist Dr Alexander Gin, who gave us some no-nonsense tips about how to get that perfect shave.

“Shaving can be traumatic to the skin,” Dr Gin relates.

“Razors often create microscopic abrasions on the skin causing ‘irritant contact dermatitis’, the medical term for razor burn. This appears as general skin redness and sensitivity after shaving.”

“The other common problem men encounter is when the hairs are cut too short they can retract beneath the skin, causing ‘pseudofolliculitis’. This is commonly known as ingrown hairs or ‘razor bumps’. This is more commonly seen in people with curly hair, where the hairs bend back and re-enter the skin. It can lead to red bumps on the skin that can be tender and itchy. Sometimes an infection can develop around the hairs forming pus-filled pimples, or ‘folliculitis’.”

Shaving with a dull razor is one common way of giving yourself razor burn or folliculitis, as is shaving without cleaning your face properly first.

“Wash before shaving with a fragrance-free, soap-free cleanser and warm water,” Dr Gin recommends.

“Shaving after a shower can help with this. Be liberal with the shaving gel or foam to lubricate the skin and prevent microscopic cuts in the skin.”

 

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Settling The Razor Debate

“Both razors and clippers are ok,” Dr Gin relates.

What’s far more important is keeping blades sharp and clean.

“Using a razor with a single blade or electric clippers that allow the hair to be kept long can help prevent ingrown hairs. Avoid infection by using disposable razors. Look for electric shavers can be cleaned with alcohol spray and wipes.”

“Shave in the direction of hair growth i.e. the way that the hairs are pointing. Avoid stretching the skin too tightly… a 5 o’ clock shadow may help. Aim for a short stubble length of few millimeters. Shave every second day rather than daily, if possible.”

“Avoid picking, plucking hairs and scratching the skin. This will only irritate the hair and skin more and may result in scarring. After shaving, apply a fragrance-free moistursing lotion to help protect the skin from damage.”

Dr Gin’s last piece of advice? If you’re really struggling with ingrown hairs, take advantage of social distancing and working from home to grow out that stubborn stubble.

“In severe cases, you may need to allow the beard to grow out over a month or so to eliminate ingrown hairs. The pandemic isolation beard may not be such a bad thing for your health after all!”

Stay sharp, fellas.

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The post Smooth Shave Tips: Australian Dermatologist Reveals The Shaving Step Every Man Forgets appeared first on DMARGE Australia.

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Historic Sydney Swell Moment Lays Bare One Of Surfing’s Biggest Cultural Divides
Historic Sydney Swell Moment Lays Bare One Of Surfing’s Biggest Cultural Divides

Surfers like to think they’re cool. From Malibu King Miki Dora complaining about “clones taking over” to two-time World Champion John Florence’s habit of celebrating 10 point rides with only the subtlest body language, self-promotion is still, among many surfers, a dirty word.

Enter: Sydney’s last mega-swell, during which a bunch of local surfers casually caught some of the biggest waves ever surfed in Sydney.

RELATED: Best Surf Beaches & Breaks In Sydney

One, ridden by Chris Lougher, stood above the rest, with Avalon filmmaker Spencer Frost capturing the moment, which later went viral, calling it “hands down the best wave I’ve ever seen ridden in Sydney.”

As Coastalwatch reports, “While a session for the ages was going down at infamous heavy Manly spot, Deadman’s, the filmmaker camped up over a kilometre away on Queenscliff headland with a 1600mm lens to capture the action. And when underground local charger Chris Lougher pulled into the wave of the day, Spenny had the perfect shot.”

“The screenshot of the tube went viral overnight on Wednesday July 15, and had some calling it the best wave ever surfed in a city with a long storied history of waveriding.”

When contacted by media, however, Lougher declined to feed the hype. This didn’t go unnoticed. As Coastalwatch reported, “One of the best things about the day, and this wave in particular, was the way in which the crew taking it on just shrugged off the chance to self-publicise.”

 

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“When we asked Chris about it,” Coastalwatch wrote, “He pointed out the safety aspects of surfing the spot, but otherwise, politely turned down an interview: “Ha ha cheers guys, I’m holding back, not really my scene… I’m stoked everyone is frothin, surfing is about having fun.”

“Refreshing in a world where it sometimes seems half the population wants to be famous for doing nothing,” (Coastalwatch).

While not a direct critique of Kardashian ~Couture~ from Coastalwatch, it got us thinking: Lougher’s cool response to this epic moment, in DMARGE’s eyes, represents one of Australian surfing’s biggest cultural divides right now.

 

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As Hawaii spawns more vegan vloggers than top tier athletes and as Australian teenage prodigies see pro (and semi pro) surfers all around the world (think: Jamie O’Brien, Tia Blanco; Ben Gravy) build lucrative followings on social media, more and more are seeing a career on Instagram or Youtube as a smart back up to the QS grind.

This isn’t necessarily bad (nor unique to surfing). But when you get a blast from the past in the form of someone like Lougher, it’s a nice reminder there’s more to surfing than Instagram ‘presets’.

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The post Surfer’s Casual Response After Catching Historic Wave May Be The Most Australian Thing Ever appeared first on DMARGE Australia.

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Surprising Graph Shows Why Australia Is Coping Better With The Pandemic Than America
Surprising Graph Shows Why Australia Is Coping Better With The Pandemic Than America

Australia is the lucky country – but also a little one. This had led to many endearing (and at times irritating) ‘little brother’ comparisons. Everything from our military to the shows we watch on TV and our music (not to mention our financial markets), are affected by – or dependant on – the land of NBA and supersize fries.

When it comes to global economic powerhouses, Australia is seen as a resource mine for China, an ally to the US and a holiday destination for the UK, more than an independent force – which makes the following Australian Treasury; International Monetary Fund graph quite surprising.

The statistics, which outline how Australia is faring compared to other developed nations, were recently posted on Twitter by Financial Times’ Australia and Pacific correspondent Jamie Smyth. The graph shows Australia has a better GDP 2020 growth forecast than other developed nations, despite recently reporting its largest budget deficit since World War II.

Financial Times reports “a government wage support scheme and targeted help for businesses have cushioned the pandemic’s impact on the economy, which is forecast to contract by 0.25 per cent in 2019-2020 and 2.5 per cent in 2020-21.” Compared to many other developed nations, this is quite a minor contraction.

During the budget update, Australia’s treasurer Josh Frydenberg said Australia was performing better than most other countries thanks to its strong handling of The Pandemic (which included a sharp shutdown) at the beginning of the year. He also noted that the US economy was forecast to shrink by 8 per cent in 2020.

The statistics also come after numerous reports have come out of the US of wild Missouri parties and defiant Manhattan scenes, which probably haven’t helped the US’ cause when it comes to keeping cases under control.

Most Australian states have relaxed social distancing rules after The Virus was successfully suppressed from May through to June. However, a recent outbreak in Victoria, which today recorded 532 new cases (the highest number so far recorded in a single day in Australia), has the country poised once again on edge.

 

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Chief Health Officer Brett Sutton says government modelling shows today should be the peak of Victoria’s second wave, the Sydney Morning Herald reports. That’s not to say it’s set in stone though.

“Modelling, with our effective reproduction number that I have seen most recently, suggests that today should be the peak.”

“Now, I’m not going to sit back and say today is the peak. We have to see what happens in coming days.”

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The post Surprising Graph Shows Why Australia Is Coping Better With The Pandemic Than America appeared first on DMARGE Australia.

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Nike Have Created Their Ugliest Sneaker Ever… But There’s A Good Reason
Nike Have Created Their Ugliest Sneaker Ever… But There’s A Good Reason

Sneaker culture is all about making a statement with what’s on your feet, as this latest release from sportswear giant Nike proves.

In recent years, we’ve seen the ‘dad shoe’ go from daggy to designer: chunky, comfortable sneakers like the New Balance 990 line or the Nike Air Monarch. Once considered the pinnacle of poor taste, ‘dad shoes’ have become cool now – although if you try and explain that to a real dad, you’ll get met with incredulity. Even high fashion brands like Balenciaga, Versace and Gucci have gotten in on the ‘dad shoe’ trend.

Now it seems like the next big trend is trail shoes worn as casualwear. In the same way that dad shoes’ functional aesthetic is so appealing, the minimalistic technical nature of trail runners or hiking shoes has attracted the attention of the young and beautiful. And Nike’s noticed.

Nike has come out guns blazing with a new trail runner-inspired shoe as part of their new ISPA line. Enter the ISPA OverReact Sandal: a shoe that might just be so ugly it’s actually beautiful.

 
 
 
 
 
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Not quite a sandal, not quite a sneaker, these chunky monkeys are certainly divisive, to say the least. Like anything limited Nike puts out, they’re sure to sell like hotcakes, but not everyone’s on the ISPA hype train: commenters on Instagram coming up with gems like “if throw up was a shoe“, “love the treading in chewing gum look” and “who made these – Robinson Crusoe?”

Nike already has a technical trail running imprint called ACG (All Conditions Gear) but they’ve decided to really push the boat out with ISPA (Improvise, Scavenge, Protect and Adapt). Where ACG is focused on the great outdoors, ISPA is focused on “improving an athlete’s interaction with the built environment.”

ISPA’s sneakers combine aggressive styling with some of Nike’s latest product innovations, such as their new React foam technology that forms the OverReact Sandal’s chunky midsole. Nike should be applauded for pushing boundaries, but we’re not entirely convinced of the technical superiority of some of their gimmicks – take a look at their Road Warrior hightop, for example.

Techwear and outdoor gear have long had a place in mainstream fashion: Patagonia, The North Face, Arc’Teryx, Moncler, Kathmandu, Napapijri… The list goes on. Anoraks, pullovers and fleeces are all de rigeur in streetwear these days, but trail runners have historically been eschewed. Now, technical footwear brands like Salomon, La Sportiva or Danner are coming into vogue, and the sportswear giants want in on the action.

Nike’s not the only offender when it comes to apeing trail style like this: Adidas has been riding the gravy train that’s been Kanye West’s Yeezy sub-brand for years, which regularly puts out shoes that look like a bizarre combination of trail runners and alien vomit, like the Yeezy Boost 380 ‘Blue Oats’ that dropped last week.

 
 
 
 
 
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Let’s not be so quick to dismiss these experimental offerings, however. These radical sneakers play an important role in the development of fashion as well as athletics: these limited models are testbeds for new technologies that diffuse down into more mainstream runners.

Nike’s React foam is commonplace on their ISPA and high-end sneakers, but will eventually filter down to more accessible models. Adidas’ Boost foam was first showcased in Yeezy models before appearing in shoes at lower price points. What seems outlandish now might become commonplace in a few years’ time: sure, the OverReact Sandals might be ugly to some, but to others, they represent an exciting look at the future of footwear.

Strange times indeed.

The post Nike Have Created Their Ugliest Sneaker Ever… But There’s A Good Reason appeared first on DMARGE Australia.

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Emirates Launches Most Enticing Travel Initiative Of 2020 To Get Passengers Flying Again
Emirates Launches Most Enticing Travel Initiative Of 2020 To Get Passengers Flying Again

Most travellers have had their wings crunched this year. But as jetsetting slowly returns, carriers which have the funding and incentive to keep running flights (even, likely, at a loss, as most holiday makers are either prohibited or unwilling to book trips right now) like Qatar Airways and Emirates are competing to grab market share and to make the most of their resources.

Qatar Airways recently unleashed an outrageous new way for customers to experience its private jet program and introduced Hazmat suits to its commercial jets to add another layer of bio-security to its operations.

Emirates has now come out with another drawcard of its own, aimed at boosting “travel confidence” around the world: it has announced it will start paying for passengers’ medical and quarantine bills, should a customer become sick with COVID-19 or be forced to cough up thousands of dollars for hotel quarantine.

Specifically, Emirates will cover medical expenses of almost AU$245,000 and quarantine hotel costs of about AU$160 per day for 14 days, should passengers be diagnosed with The Virus during their trip.

As CNN Travel reports, this cover is available to all passengers and “is valid for 31 days from the moment they fly the first leg of their trip, so passengers can continue to have the benefit even if they travel onwards from their Emirates destination.”

As News.com.au reports, if travel restrictions were loosened (Australians currently can’t fly anywhere anyway), this would be game changing; “Currently in NSW, return travellers now need to pay around $3000 in hotel quarantine fees, as well as a further $1000 for an additional adult and $500 for an additional child.”

“In Queensland, the new cost for return travellers – which includes accommodation and daily meals – is $2,800 for 1 adult, $3,710 for 2 adults, and $4,620 for 2 adults and 2 children.”

However, Emirates will not continue this initiative through to a time when a more substantial chunk of the population will actually be travelling. As DMARGE recently reported, in a best case scenario Australian borders would open once again in January 2021 (with hotel quarantine requirements).

Emirates’ cover though, will only be valid from now until October the 31st, 2020.

While Emirates is the first carrier to take this step to offer COVID coverage, it’s not the first contender in the tourism industry to offer such an initiative.

 

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As CNN Travel reports, “Central Asian nation Uzbekistan has promised the sum of $3,000 as compensation to visitors who contract Covid-19 while vacationing there.”

“The Mediterranean island of Cyprus, meanwhile, which reopened its borders to selected countries in June, is pledging to cover the cost of lodging, food, drink and medication for visitors who test positive for the virus during their stay.”

This also comes in a context where Emirates doesn’t have the domestic routes to sustain it through a time like this like airlines like Qantas or American Airlines do. It is also one of the world’s richest carriers (enabling it to continue operating).

This may explain its persistence in running international flights.

As aviation expert Rico Merkert recently confirmed to DMARGE, continuing to operate flights right now has been “great for brand building and grabbing market share.” It is also “harder to gain customers than to lose them in this business (once loyalty schemes and a decent product come into play),” Professor Merkert added.

“They… understand the importance of aviation to their economy (as a hub with some pretty new and expensive infrastructure sitting there and lots of competition from the UAE and other places),” the Sydney University Professor of Transport and Supply Chain Management told DMARGE, referring to Qatar Airways.

This latest move by Emirates suggests the Dubai Flagship carrier may be taking the same tack.

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The post Emirates Launches Most Enticing Travel Initiative Of 2020 To Get Passengers Flying Again appeared first on DMARGE Australia.

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Finance Experts Offer Australians Gentle Warning When Using Investing Apps
Finance Experts Offer Australians Gentle Warning When Using Investing Apps

The Pandemic, for a moment at the start of 2020, sent stocks tumbling and gave investors a heart attack. Since then it has miraculously recovered and begun rallying again, even as the ~real~ economy sees a shrinking that will take years to recover from.

To wrap your head around that mindf*ck, click here. Today’s topic, however, is a little more general: with thousands of millennials and Gen Zs now getting in on the stock market for the first time, we thought we’d uncover a mistake many rookie investors make.

That mistake? Thinking investing apps are a product you use. This is flawed. As James Whelan, Investment Manager at VFS Group in Sydney recently told DMARGE, it’s quite the reverse: you are the product, and free-trading apps like Robinhood sell your data, enabling others to get in and invest in the stock you purchase before you.

Before we get into that, let’s break down the rookie trading phenomenon. As Bloomberg reports, generations that have long been under-invested in the stock market, are now getting in on the action, inspired by figures like Dave Portnoy (the Bar Stool Sports founder who, during the recent lack of sports, has turned to playing with stocks).

“Stuck at home with plenty of free time, government stimulus checks, no sports to bet on and, for better or worse, a figure like Portnoy [who live-streams his wins and losses] turning investing into entertainment, more and more young people are wading in for the first time.”

It’s not just Americans either. Richard Burns, the head of Australia’s largest retail trading platform, CommSec, told The Australian Financial Review in May, there’s been a record number of new customers joining, while they’ve also “welcomed back some idle users.”

But before you go set up a free retail trading account, it’s a good idea to inform yourself of the technology’s limitations. On that note: we have help. Investment manager James Whelan recently broke the process down for DMARGE.

When you make a trade on Robinhood, you are essentially placing an order, Whelan said: “It’s like a phone call, back in the early days of the stock exchange – take yourself back to the heady days of the 1970s and 1980s – someone actually had to phone up and put an order on, and someone had to yell that order at someone standing at a blackboard.”

Then someone had to put it up, write a ticket, etc.

Investing apps took all that stuff and made it electronic. “It’s now a bunch of 1s and 0s that say this participant wants to buy x number of shares at this price,” Whelan relates.

“What happens is that someone like Robinhood takes those orders and before they throw that into the market they re-route it to the highest bidder and that highest bidder will take it and say there’s a lot of orders coming in for this thing, so we’ll take the other side of it or be in front of it or do something with it.”

Crucially, the highest bidder has got “access to that data just before it gets to the market.” Your order still gets to the market, “but these guys intercept it before and they can do with it whatever they want and they move quicker.”

“Imagine they’re [the highest bidders] standing closer to the guy with the blackboard and they can just yell a bit quicker.”

Who, exactly, are they? It depends, Whelan said, explaining that these days, technology means it could just be a “couple of people shops” that have computer systems that just “run high-speed algorithms that just hit the market really quickly.”

You’ve been warned.

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The post Investing Apps: Expert Offers Gentle Warning To Rookie Investors appeared first on DMARGE Australia.

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The Rarest Aston Martin Of All Time Is Now On Sale In Melbourne… For A Pretty Penny
The Rarest Aston Martin Of All Time Is Now On Sale In Melbourne… For A Pretty Penny

This story was originally published on Car Rave.

This 1960 Aston Martin DB4 has recently popped up on Facebook Marketplace (of all places), and it is proof that there is still plenty of cool barn finds (or garage finds) hidden away out there. Even in Australia.

This is certainly not your run of the mill, crusty old barn find either. Rather, what you see before you is a mummified example of one of Britain’s most beautiful and desirable classic cars – the Aston Martin DB4. If you are hunting for the ultimate iso-project, then look no further.

This particular DB4 has another trick up its sleeve too. Not only is it an incredibly rare find on Australian shores, but it actually has decent lineage too. In fact, it was originally owned by the actual owner of Aston Martin, David Brown. Yes, this was originally the big bosses’ personal car. His initials are even in the name, DB.

It needs a bit of work. Image: Octane Australia

Ok, quick history lesson: Sir David Brown was a British industrialist, who was originally known for building tractors. In 1946, Brown famously saw the then struggling Aston Martin business advertised in the paper for £30,000 in 1946. After months of negotiations (and a few test drives), Brown eventually acquired Aston Martin for £20,500.

Brown proceeded to turn the company around, and by the late 50s was developing an all-new sports car dubbed the DB4. Brown was smart, running the company lean whilst managing to maintain a certain level of innovation. The small team consisted of great engineering minds such as John Water, a key figure in not only the DB4’s development but also the iconic Ford GT40’s.

Another brilliant decision was to involve Italian coachbuilder Carrozzeria Touring, who were experts in hand forming aluminium body panels over tubular spaceframe chassis. A low investment process, perfect for low volume yet high-cost cars. In fact, the Superleggera space frame for the DB4 was developed in just six weeks and would be used right through to the 1970s. I struggle to change a tail light in six weeks.

Bring it back to life. Image: Octane Australia

Engine-wise, the DB4 featured an all-new, twin overhead cam six-cylinder designed by Polish racing driver Tadek Malek. They were unfortunately prone to overheating, but the performance alleviated some of the frustration – 240bhp and a top speed of 224.2 km/h to be precise. This meant the DB4 was considered suitably rapid for 1960.

Whilst this example is in need of a full restoration, it’s lineage means it’s demanding top dollar. A million AUD in fact. A lot of coin, even for an already high-dollar car. To put it in perspective, Concourse DB4s average a million elsewhere in the world. But they of course weren’t owned by D.B. himself.

Being Brown’s own car, there are a host of non-standard features, including a rear demister, electric windows, Motorola radio, and a power lock rear axle. Whilst it hasn’t been driven in 30 years, everything is supposedly all there to allow for an easier (but still costly) restoration.

MPH, like any good British car. Image: Octane Australia

Obviously this is a very special beast indeed. Something us mere mortals would ever dream of owning, let alone try to restore. Finds like this occur in the States and Europe regularly, but not so much on Australian shores, which make this truly unique.

If you are one of the few with the funds and time to take on such a project, you can find this 1960 Aston Martin DB4 ‘Million Dollar Barn Find’ on Facebook Marketplace or on the seller’s website here.

Car Rave covers the coolest and most unique cars on sale in Australia. Check out more awesome second-hand car drops over on Car Rave.

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The post Rare Aston Martin Is Now On Sale In Melbourne… For A Pretty Penny appeared first on DMARGE Australia.

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Instagram Influencers Are Still Driving Australian Restaurants Crazy Even In 2020
Instagram Influencers Are Still Driving Australian Restaurants Crazy Even In 2020

If legendary English food writer and critic A.A. Gill was still alive today, we’d expect him to be ripping into Instagrammers with the same venom of a .357 bullet.

Australian writer John Lethlean seems to have taken up Gill’s acerbic mantle, making it his mission to share the often ridiculous pitches so-called social media influencers send to eateries across this fair country of ours.

Lethlean’s Instagram, a treasure trove of pithy epicurean content, is filled with posts tagged with #couscousforcomment – a phrase first coined by Renae Smith, founder and managing director of Sydney-based PR agency The Atticism to describe the toxic culture within the hospitality industry where bloggers, wannabe critics and social media influencers approach venues looking for free meals or drinks in return for positive coverage. It’s a phenomenon the hotel industry and other businesses have also encountered, too.

The thirst of some of these ‘influencers’ knows no bounds: despite the fact that The Bat Kiss has devastated the hospitality industry, Lethlean shared a screenshot of a conversation between a particularly ballsy Instagrammer and Richmond restaurant Demitri’s Feast.

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The Greek Overtures #couscousforcomment @demitrisfeast @thegreekcook

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Adding insult to injury, @thegreekcook barely has 1,000 followers – hardly a ‘large Melbourne following’ by any means. As per usual, some commenters feel some sympathy for the influencer… But most agree with Lethlean and the restaurant: “what a timewaster.”

The reality is that influencers, bloggers, and the like can be a valuable source of marketing for a venue. In the grand scheme of things, they’re pretty cost-effective, too: for the price of a free meal and one less table for an evening, for example, you could reach thousands of people on social media. It’s far cheaper than paying for ad time on local television or putting up a billboard.

Yet Lethlean argues that it’s a fundamentally ineffective form of marketing because any ‘review’ or coverage of a meal one got for free is naturally going to be biased. How can you be objective if you’re getting a freebie?

In any case, we reckon it’s pretty poor form to be hitting restaurants right now when business is so slim already. Moreover, social distancing measures restricting venue’s capacities mean that restaurants have less tables to offer anyway – it seems selfish for an influencer to take up a table (and an unambiguously poor business play for a restaurant, too).

Just go and get some Uber Eats…

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The post Instagram Influencers Are Still Driving Australian Restaurants Crazy Even In 2020 appeared first on DMARGE Australia.

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