Controversial Instagram Rolex GMT-Master Customisation Proves 2020 Can Get Worse
Controversial Instagram Rolex GMT-Master Customisation Proves 2020 Can Get Worse

Thought 2020 couldn’t get any worse? Well, it just did.They say you can’t polish a turd, but you can roll it in glitter. But what is the opposite? What if you have something that is already so gorgeous and iconic in its looks, but you take away the glitter. Does it then become a turd?That could well be the case for this customised Rolex GMT-Master II “Root Beer” with two-tone Oystersteel and rose gold finish, posted to luxury watch Instagram account A G Watch Company. What you’re looking at is an incredibly iconic timepiece, and one we feel should feature in any watch enthusiast’s collection at some point in their life. Only, gone is the Oyster or Jubilee bracelet that it would have come with as standard, and in its place is a white rubber strap.

 
View this post on Instagram

 

A post shared by AG Watch Co. (@agwatchcompany) on

To be honest, we’re not sure whether to admire the courageous attitude of the owner or stab our eyes out with rusty nails.The very idea of customising a watch to make it more personal to you is nothing new, and we’re not certainly against it. Changing the strap, for example, is one of the easiest ways to take your watch from stock looks to something truly out of this world – and to help it pair better with your outfit, of course.Seikos are prime candidates to be customised and modified, and we fully encourage you to do so to make yours unique. But there are some watches we feel should be left untouched.We’ll happily admit the change of strap does indeed give the Rolex GMT-Master II a completely new look, but because it’s not something we’re used to seeing, we can’t get our head around it. Given the two-tone bezel, black dial and Oystersteel case, choosing the ‘right’ colour for the rubber strap isn’t easy. We would have at least tried a dark navy blue number to complement the bezel, at least.But it seems, judging by the few comments the post has received, we’re wrong:“Daaayum! Lookin good” and “Iconic piece” they read.Given the lack of further comment, people have quickly skipped past the post to avoid leaving a comment they’ll later regret.We’ll let you be the judge as to whether you think this is a good look, and indeed, if Rolex watches should be modified in any way at all.For us, we’re going to need some more convincing.

Read Next

The post Rolex GMT Master II: Controversial Rolex Hack Proves 2020 Can Get Worse appeared first on DMARGE Australia.

Read more
Mo Salah’s New Look Reveals ‘Grooming Secret’ To Making Yourself Look 10 Years Younger
Mo Salah’s New Look Reveals ‘Grooming Secret’ To Making Yourself Look 10 Years Younger

Mr Mohamed Salah might lay claim to being the most loved footballer in recent memory. The affable 28-year-old Egyptian forward was already one of Liverpool FC’s brightest stars even before helping win the 2019-20 English Premier League, and has legions of fans all around the world.

Part of Salah’s fame stems from his humble, hard-working nature. Unlike many flashy pro footballers like Cristiano Ronaldo or Neymar Jr., Salah doesn’t like to splash his cash or court headlines with his fashion choices: rather than changing his look every few weeks, he keeps things restrained and he lets his prodigious skills do all the talking for him.

All that has left his 39.6 million Instagram followers particularly (and pleasantly) surprised with his latest post, which shows off a new haircut and outfit that makes him look (almost) decades younger.

Salah’s swapped his normally frizzy ‘fro for a closer, crisper trim. He’s also wearing a t-shirt from Louis Vuitton creative director Virgil Abloh’s luxury fashion label Off-White – an out-of-character flex for the Liverpool superstar.

View this post on Instagram

A post shared by Mohamed Salah (@mosalah) on

Mo’s not an unattractive man by any means – the man has one of the most incredible rigs in the English Premier League – but this new look works wonders for him.

Indeed, his transformation is made even more notable because he so infrequently shows off luxury brands or posts photos that purely for preening purposes. Trawl through his Instagram and you’ll see plenty of uploads showing off training or his family, and admittedly the man wears an Audemars Piguet watch, but he rarely posts selfies that are so… ‘Feeling himself.’

But a man’s allowed to feel good about himself, particularly when he’s genuinely looking real good.

It goes to show how dramatic the effect even a subtle haircut can have on your appearance. A simple trim’s made the already vivacious Salah look even more youthful, its tapering effect making him look taller and brighter. It’s why spending a bit of money at the barber’s can pay dividends in the long run.

Midge Purce, United States women’s national soccer team defender, summed it up best: “baby Momo”.

Nicely played, Mo.

Read Next

The post Mo Salah's New Look Reveals 'Grooming Secret' To Making Yourself Look 10 Years Younger appeared first on DMARGE Australia.

Read more
‘So, You’ve Come From Coogee?’: The Sad New Reality Of Flying From NSW To Queensland
‘So, You’ve Come From Coogee?’: The Sad New Reality Of Flying From NSW To Queensland

From masks to sanitiser to not touching the office cookie jar, we’ve all adapted a lot in the past six months. But in the last two weeks it’s all shifted again. Far from beating The Virus, with a second wave of confirmed cases now building, mostly in Victoria and NSW, and the Queensland government closing its borders, we’ve all had to reconsider our positions again.

Importantly, Queensland has now closed its borders to residents of Sydney. So even if you haven’t visited Victoria recently (and live in Sydney), you won’t be allowed to fly up north.

However, given we are likely to experience an ‘open shut’ recovery (which may involve flying domestically being turned ‘on and off again’ for the next few years as cases grow then diminish), many Australians may be curious as to what it’s like to fly domestically right now.

Especially given the recent shuttering of Queensland’s borders, many might be wondering what it’s like (or at least, was like, in the last few weeks, up until the border was closed) to fly from NSW to Queensland. Enter: a recent ESCAPE article, in which the experience of flying from Sydney to Brisbane, on Jetstar, is documented in detail.

Published yesterday, this comes after another article was published a couple of weeks ago by Stuff, which details what it was like to fly from Sydney to Brisbane on Virgin Australia.

We’ve collated the most compelling insights of each, and left them below.

Here’s the sad new reality of flying from NSW to Queensland.

You must fill out an online declaration form before you go… but you’re not forced to?

“I filled out an online declaration form on the QLD Government website,” the ESCAPE author wrote.

Interestingly, she did this “not because the airline notified me (though Jetstar does have a travel alerts page), but because constant news reports about driver-side tete-a-tetes with police at the Coolangatta border made me think I might need to provide some COVID-free evidence.”

A swift Google search made the ESCAPE author realise this was a necessary – if ambiguous – step.

“After some basic question answering about health and location, I was emailed a Queensland Border Declaration Pass with a big G (for General) on it that would be valid for seven days. Was I free to fly? I guess so.”

The airport is refreshingly quiet

Every cloud has a silver lining (and a rubbish free, freshly wiped down Maccas table). As ESCAPE reports, “I’d anticipated queues for questioning, ID checks and temperature taking. Nope. The terminal was eerily quiet. Self check-in was as basic as being offered two flight selections on screen, was I flying to Brisbane or the Gold Coast.”

There will be more selfies than usual… #pandemicaesthetic

“A woman snaps a selfie as we buckle in for our flight,” the Stuff author writes. “She may be smiling though it’s hard to tell, seeing she, like about half a dozen passengers including myself, is wearing a mask.”

Food services have taken a hit

“No meals were served on board – another Covid19 policy – but water and individually wrapped biscuit bars were offered as a snack,” Stuff reports. “I declined both – mainly because I didn’t want to remove my mask, but also because I noticed the crew were not wearing gloves when they poured the water into plastic glasses.”

Sydney’s latte line is back in play

“At bag drop off I was shown a list of about 60 Sydney suburbs. It might’ve been more. ‘Have you been here?’ No, we hadn’t. We were free to move on,” (ESCAPE).

There is a crazy – US-esque – show of force on landing, but none of the hand holding to go with it

The US has super-strong (some might say overzealous) security and super obvious procedures to go with it. From the two accounts of ESCAPE and Stuff it would appear Queensland has increased its presence but not made its procedures (particularly the need to fill out an online entry declaration form before you go) adequately clear.

“A wall, some 100 metres or more, of 1.5m-distanced uniformed officials including police, army and fire and rescue pointed us in the direction of policed tables to have our declarations and IDs checked,” ESCAPE reports.

“[But] when you fly to the US, the airline prompts you to fill out your visa details online and won’t let you board without clearance,” (ESCAPE).

“Currently passengers within Australia need to take responsibility for ensuring they can enter a state and have the correct documentation upon landing or vehicle crossing.”

There may be police interrogation on arrival

As ESCAPE’s correspondent reports, the police asked, “So, you’ve come from Coogee?” as well as for the purpose of her visit, what she’d been doing for the last 14 days and whether she’d been to any of the known places in Sydney (a list was provided) where there had been a COVID threat.

You need to renew your declaration after seven days

Just another annoying – but important – thing you need to do if you want to travel interstate right now.

Read Next

The post The Brutal New Reality Of Flying From NSW To Queensland appeared first on DMARGE Australia.

Read more
The Difference Between A $500 & $5,000 Watch, Explained By An Expert
The Difference Between A $500 & $5,000 Watch, Explained By An Expert

There are two kinds of men in this world: those who believe it’s their God-given right to own a luxury timepiece, and those who believe the only way to tell the time is with an iPhone.

You’ve heard the reasoning: “Why would I pay for something that my phone can do for free?”

A justifiable point in today’s society, however we still wanted to delve a little further to educate readers on what goes into a timepiece costing $500 or $5,000. The idea is that you’ll be able to make your own sound decision on buying watches if you understand why one can cost ten times more than another.

And why $500 vs. $5,000? These two price points best represent the entry point for affordable and high end luxury watches. We’ve also tapped the Australian Financial Review‘s Watch Editor Bani McSpedden to help out with identifying some of the variances.

Watch and learn.

RELATED: Men’s Watches Under $500

Materials Maketh The Price

Pick up a watch around the $500 mark and you’ll usually notice a few consistencies:

  • Rougher edges
  • Simpler case shapes
  • Less detail
  • Less brushed and polished surfaces

Put simply, at the affordable end of the watch spectrum there are slight aesthetic differences in the material finishing.

“It can be materials, but the thing that accounts most for the difference in the prices is the finish of the watch. And it’s probably a bit more noticeable the more expensive the watch,” explains McSpedden.

“The finishing, quality of materials and treatments like non-reflective glass on a crystal, that kind of thing will add to the final price of a watch.”

Experts say that you may also find differences in watch straps when it comes to these two price points. At $500 you could be getting a stamped calf leather strap as opposed to genuine alligator leather – a minor but noticeable feel of quality.

Once prices hit the $4,000 – $5,000 mark, customers can expect to find things like deployant buckles and more intricate finishings used throughout the piece.

Complex Manufacturing Methods

One of the most contentious areas of watch pricing is the manufacturing methods employed for a watch and its movement.

Whilst McSpedden believes that “there’s been no correlation between accuracy and the price for a long time,” other experts swear by the extra precision that often commands a bigger price tag.

Based on the latter’s observations, here’s what you can expect for a watch in the region of $500:

  • Less manual adjustments
  • Less refinement in timekeeping (regulation process)

And here’s what to expect for a watch in the region of $5,000:

  • A movement that satisfies chronometer specifications even when it’s not certified as one
  • Better hand finishing, quality of materials and treatments used on the timepiece like non-reflective glass
  • Hand bevelling
  • Hand engraving
  • Hand enamelling

The general consensus is that the simpler the movement is to manufacture and finish, the cheaper it’ll be. A mechanical watch takes more time and labour to produce due to its complex mechanical movements that requires a person to assemble. Some parts can be way too delicate for a machine to replicate.

“There’s very little price difference in the movement in Quartz watches,” McSpedden explains. “They’re using a module and that module is not the most expensive thing.”

True Cost Of Design

Believe it or not, the design of a watch plays little into the final cost of a watch whether it be $500 or $5,000. That’s according to McSpedden who strongly questions the correlation between design and price.

“I don’t think it plays into the cost. If you’re talking about a well-designed watch, for many they would say a sub-$200 Daniel Wellington watch is ‘well designed’ because it’s not overly ornate or overly glossy. In fact, its simplicity is what defines it.”

“You would say the same thing for a German-made Nomos Glashütte at $5,000. Again, the clean design is similar but I don’t think it accounts for much with the price.”

Whilst this may be true for minimalist style timepieces, there are some noticeable differences between more elaborately designed watches at these price segments. This of course links back to manufacturing processes rather than the design phase it stems from.

Lower priced watches at $500 can yield:

  • Flatter dials that look more two-dimensional
  • Blued hands that are electroplated or hand painted rather than heated to a specific temperature to achieve the tinged hue

Higher priced watches at $5,000 can yield:

  • More textures across the dial – think hobnailing details and stylised numerals as found on Longines’ Master Collection
  • Ceramic bezels for scratch resistance as opposed to stainless steel

Branding & Reputation Costs

McSpedden makes a good point when he says that what you’re really paying for today in a watch is a piece of art on the wrist.

“It’s no accident that prestigious brands cost more because brands can charge more for them. What we’re paying for is the worth of having that pleasure of something nice to look at.”

“The current watch business is a profitable enterprise and if you’re a well respected brand, you’ll be able to charge more for it.”

Whilst this maybe true for some high-end watchmakers, certain standards need to be met in order to sneak into the $5,000 mark.

This can come in the form of hand assembly and hand machining. Beyond the $5,000 mark is where the line between craftsmanship and brand reputation can blur. Brands can charge more for watches but the difference in quality between a $5,000 piece isn’t as obvious at first glance.

“Sometimes there aren’t obvious differences in materials or movement,” adds McSpedden.

“Apart from at the high end, you can’t tell the difference from the finishing of the movement. Unless you’re looking at it from the back of the watch, that’s not something that you’re going to need to pay for.”

Watches From Both Camps

If you’ve gotten this far you should have an idea about what you want in a watch and how much you’re willing to fork out.

It’s no coincidence that some of the best value watches around the $500 mark are also the ones produced in large quantities.

Think brands like:

  • Seiko
  • Tissot
  • Movado
  • Alpina
  • Oris

RELATED: Freshest Men’s Watches You Can Get For Under $500

In the $5,000 segment you can expect to see watchmakers like:

RELATED: Freshest Men’s Watches You Can Get For Under $10,000

The post The Difference Between A $500 & $5,000 Watch, Explained By An Expert appeared first on DMARGE Australia.

Read more
Surprising ATO Graph Shows Where Australian Taxpayers’ Dollars Really Go
Surprising ATO Graph Shows Where Australian Taxpayers’ Dollars Really Go

“In this world nothing can be said to be certain, except death and taxes,” Benjamin Franklin once wrote.

Australians on average pay slightly less net average tax than our American cousins (23.6% vs 24%), but that idiom still holds true. Like Americans, most Australians are incredibly skeptical of where our tax dollars go to – being called a ‘dole bludger’ is one of the most offensive slurs in the Aussie lexicon (unlike comparatively friendly terms like ‘dickhead’ or ‘wanker’).

The Australian Tax Office (ATO) recently added a new feature to your tax return which breaks down where your taxes go in a handy graph, showing exactly how many of your dollars support different facets of federal public spending: economic aid, housing, education and so on.

One Aussie taxpayer shared this breakdown on Reddit, sparking a lengthy discussion about the merits of the graph and what it reveals about the government’s spending priorities. /u/boobaer13 (who must make $44,000 a year, one savvy commenter pointed out) posted this screenshot of their tax breakdown.

While some expenditures might be in light with the public’s perception – we’re not surprised that the government spends so much on education or defence, for example – other areas seem incredibly underfunded. That so little is spent on immigration or economic aid would certainly counter the mainstream conservative argument about their burden on the budget, for example.

What’s immediately obvious is that welfare takes up the lion’s share of our tax contributions, but within welfare, the breakdown gets more complicated. That we contribute six times more to aged welfare than unemployment benefits would come at a surprise to most Australians.

“Weirdly enough this breakdown was originally designed to shit on welfare in the sense that dole bludgers are scum, but it accidentally showed the breakdown to be not quite as shit on the unemployed… Broken clock but there you go,” one commenter astutely pointed out.

“It’s great that they break down the welfare portion,” another agreed.

“You know it won’t stop people shitting on the unemployed, but it’s a start.”

Another perspective: “Before the pandemic unemployment, Austudy and youth allowance were 3% of welfare payments. Yet people were still raving about them.”

Other commenters pointed out that the graph is just as revealing in terms of what it doesn’t show than what it does. For example, a significant element of education spending is contributed by the states. On the other hand, this graph doesn’t display the extent to which tax avoidance as well as government tax forfeiture (e.g. negative gearing and franking credits) affects the overall breakdown. The ‘other purposes’ category is also similarly vague, and serves to further obfuscate.

Regardless of your position on welfare, we can all agree that this graphical breakdown is a step in the right direction for the government. It’ll be interesting to see how 2020’s chief headaches (the bushfires, COVID-19 and the resulting economic fallout) will affect next year’s spend, too.

Read Next

The post Where Australian’s Tax Dollars Really Go appeared first on DMARGE Australia.

Read more
Florida Man’s ‘Supercar Splash’ A Perfect Case Of How Not To Spend Welfare Payment
Florida Man’s ‘Supercar Splash’ A Perfect Case Of How Not To Spend Welfare Payment

It’s official: Australia is in recession for the first time in 29 years, thanks to The Bat Kiss. Many Aussies have been lucky enough to access stimulus payments – for example JobKeeper, JobSeeker or childcare subsidies – but most would agree that even these measures aren’t nearly enough to stave off the crunch we’re experiencing right now.

Compared to America, we’re lucky. As of midday today (30/7/20), Australia has ‘only’ recorded 15,582 cases and 176 deaths from COVID-19, where the US has 4,502,306 cases and 152,845 deaths. On top of that, the American unemployment rate is much higher than ours (11.1% vs 7.4%) and most Americans only got literally one stimulus check from the government.

However, what’s true in both Australia and America is despite the seriousness of this pandemic, you still have people taking the piss. Here, we’ve been infuriated by security guards who can’t keep it in their pants. But that’s got nothing on this Florida businessman, however, who decided to f*ck his employees and the taxpayer to the tune of 4 million USD.

29-year-old swine merchant David T. Hines allegedly applied for a 4 million USD loan from the federal Paycheck Protection Program (PPP) but instead of bailing out his business, he was spotted driving around Miami in a 318,000 USD Lamborghini Huracán EVO.

Designed by the US Small Business Administration to provide a direct incentive for small businesses to keep their workers on the payroll, it’s a shame that Hines instead chose to spend the money on wild living for himself rather than that money going to help Americans in need.

This is not the only case of people or businesses abusing US federal PPP loans like this – reality TV star Maurice Fayne (aka Arkansas Mo) was arrested and charged with federal bank fraud in May for spending his loan on a Rolls-Royce and jewelry.

Some applicants for these PPP loans might surprise you. Rapper Kanye West and rock band Pearl Jam; artist Jeff Koons; Mitch McConnell’s wife and Nancy Pelosi’s husband; the Catholic Church and the Church of Scientology have all applied for this stimulus program.

With any welfare program there’s likely to be some instances of fraud, but it’s a shame that people aren’t rallying together during these difficult times and parking their worst tendencies for just a second.

Although to be honest, we’d probably go out and buy a Lambo if we had millions fell into our laps, too…

Read Next

The post Florida Man's 'Supercar Splash' A Perfect Case Of How Not To Spend Welfare Payment appeared first on DMARGE Australia.

Read more
Awkward P. Diddy Photo Shows Big Problem The Travel Industry Will Soon Have To Face
Awkward P. Diddy Photo Shows Big Problem The Travel Industry Will Soon Have To Face

It’s hard to tell which is worse right now: the fear of travelling again or the fear of never travelling again. But whether you’re a glad-happy globetrotter or a once a year holidaymaker, when borders open once again – despite all the uncertainty – one thing remains clear. Things will be different.

From business class losing its full service food offering to the potential need for health passports, we’ve covered a number of ways your jet setting antics will shift post 2020.

But a hilarious photo, posted yesterday by Complex, highlights another serious problem the aviation – and broader travel – industry is set to face as we come out of this crisis.

 

View this post on Instagram

 

can’t wait to travel again

A post shared by COMPLEX (@complex) on

Captioned, “Can’t wait to travel again,” the (old) photo shows American rapper P. Diddy, reclined in what appears to be business class or a private jet, awkwardly receiving a bottle of water from a flight attendant – with no gloves or mask in sight.

The image, consciously or not, depicts a problem travellers will soon have to face: a growing divide between the rich and poor holidaymakers of the world.

This is reflected in the comments beneath the post, with one user writing: “Bruh… ain’t nobody else travel like this” and another commenting, “If only I traveled like this.”

“You don’t, it’s wack af with a mask on.”

As we’ve already seen, there are some ~extra~ pandemic safety features cattle class passengers on the few flights operating right now are missing out on.

 

View this post on Instagram

 

A post shared by Diddy (@diddy) on

As we start flying more, these kinds of differences, as airlines cut costs, will likely become more pronounced. Though this might make for something of a return to the golden age of travel for the cashed up citizens of the world (hotel Pellicano, anyone?), for most of us this means going back to the days of ‘expensive everythings’.

Keep your friends close and your flight credits closer.

Read Next

The post P. Diddy Photo Uncovers Awkward Problem The Travel Industry Will Soon Have To Face appeared first on DMARGE Australia.

Read more
Stunning Melbourne Penthouse Is The Ultimate Luxury Car Lovers’ Dream Home
Stunning Melbourne Penthouse Is The Ultimate Luxury Car Lovers’ Dream Home

When you’re a diehard revhead, your biggest concern is making sure you’ve got a place to keep all your four-wheeled friends. You can’t have your Jaguars and Porsches out on the street at the mercy of bird droppings and lazy drivers. Besides, the neighbours would complain that you’re taking up all the street parking (they’re just jealous).

Never fear: this property in Melbourne’s most exclusive suburb has plenty of room for your automotive habit – as well as enough luxury to satisfy even the most well-heeled car lover.

Appropriately named ‘The Penthouse‘, this two-level pad in Toorak is arguably one of the most exquisitely designed and appointed properties on sale in Australia. Just on the edge of Toorak Village and blessed with sweeping city views, The Penthouse has certainly got our motors humming.

A Toorak State Of Mind. Image: realestate.com.au

Let’s do a quick run-down of all the goodies: three bedrooms each with its own en suite; multiple living areas; a designer gourmet kitchen; private stairs and lift access; wraparound garden terraces and an outdoor pool/spa; swathes of marble and timber; and a huge six-car garage… The Penthouse has it all.

The Penthouse – like the rest of this building – combines a classic French style of luxury and enduring style with elements of New York, and the highest level of design, construction and fit-out,” Ross Savas and Jamie Mi from Kay & Burton South Yarra relate.

“Discreet, spacious and sumptuous, The Penthouse is the ultimate marriage of classic luxury and modern comfort, where every room is flooded with natural light and finishes of honed marble, timber and brass accents create inviting surrounds.”

A car for every day of the week. Image: realestate.com.au

Without underselling the apartment, you’re not really buying The Penthouse for the building itself (as nice as it is). There’s plenty of nice properties in Toorak, like this outrageous bachelor pad.

No, if you’re a car fanatic, you’re buying it for the garage, which has more than enough room to fit your entire fleet. We just wish the property came with these cars…

When you’re not out on the open road, you can relax in the sumptuous outside pool, or perhaps grab a few bottles of Grange from the temperature-controlled wine cabinet and invite your friends over for a party on the terrace. You could pick them up in the Rolls.

A shallow pool you’ll need deep wallets to get. Image: realestate.com.au

A property this fantastic is sure to be hotly contested, so make sure you get your expression of interest in by the 15th of September. You don’t want to leave it to a photo finish (we’re sorry, we’re just excited by the garage).

You can find more information about The Penthouse on realestate.com.au.

Read Next

The post Stunning Melbourne Penthouse Is The Ultimate Luxury Car Lovers' Dream Home appeared first on DMARGE Australia.

Read more
Why 2020 Has Been A Blessing In Disguise For Australian Winemakers
Why 2020 Has Been A Blessing In Disguise For Australian Winemakers

Safe to say 2020 hasn’t exactly been a year to remember, and there are still five whole months left until we can say good riddance and welcome in – a hopefully more fruitful – 2021. Obviously, the whole planet is going through a bit of a crisis at the moment, but Australia has been on the end of multiple crises.

We began the year with bushfires and floods and now are in the midst of a pandemic.

Both natural acts of destruction have had a significant impact on the economy of Australia, with travel halted and businesses being forced to close. One area, in particular, that has been at risk of a complete downfall is the Australian wine business, something we as a nation are incredibly proud of.

With the situation starting to ease here in Australia – ok, maybe not right now in Victoria, but we have faith they’ll pull through – we decided to reach out to the people on the ground, at the wineries themselves, to find out just what exactly is going on with the Australian wine business right now.

We spoke to David Lehman of david Franz wines, situated within the Barossa Valley in South Australia to find out how his business has been affected and how he plans to adapt to change to keep it thriving going forward.

David begins by regaling some surprisingly good news, “we were incredibly lucky in many respects this season, as being in the Barossa meant none of our own vineyards were directly affected, either by the fires or the smoke.”

“The Eden Valley, from whom we buy fruit in the [Adelaide] Hills, was similarly unaffected, however, the fruit we purchase from Birdwood in the Northern Adelaide Hills, unfortunately, was too heavily affected by the smoke to make into table wine.”

View this post on Instagram

A post shared by david Franz Winery (@davidfranzwine) on

But, being an entrepreneur, David didn’t let this one setback affect business. “We instead made it into Vincotto, a type of rich golden heat concentrated grape juice syrup, which was excellent.”

So far, so good news then. However, David adds that despite david Franz wines escaping relatively unharmed from the bushfires, it was the heatwaves that led up to them that actually caused more damage. “The drought and extreme heat conditions actually had a major effect on the 2019-20 growing season, with yields seriously affected.”

“Fortunately, the mild Autumnal conditions meant that although there weren’t many grapes grown, the quality of what was produced was largely outstanding across both White and Red varietals.” And ultimately, a great-tasting shiraz or cabernet sauvignon is what matters, right?

David continues that the current pandemic has been a blessing in disguise, “In a weird way, the timing of COVID-19 was great as with everything closed down, I was able to concentrate on just making wine, nothing else…it was the most enjoyable vintage!”.

So, with David in unexpectedly good spirits following the arrival of The Virus – despite the expected closures and changes – we asked him how he plans to adjust the business going forward to keep business booming.

View this post on Instagram

A post shared by • | (@ilario.fazz) on

“The last time we saw anything akin to the COVID-19 effect, was in the global financial crisis, back in the late noughties. The complete cessation of all Cellar Door and restaurant trade was certainly a shock to the cashflow. However, we saw an uptick in online sales and our direct-to-bottle-shop sales here in South Australia luckily kept the wolf from the door.”

“Our immediate post-COVID plan consisted of getting our doors open at the Cellar Door as soon as tastings were allowed again, then working out how to still offer all that we had in the past, safely.”

And open those doors have, with David telling us the Cellar Door has opened to its usual hours of 11am – 5pm, seven days a week since the June long weekend. He adds it’s been really busy (those thirsty South Australians would have likely been getting bored of their lounge room to enjoy a glass or several) and he plans to open some evenings, just as soon as the temperature starts increasing.

In yet more good news for David’s business, he has seen a spike in online sales since the lockdown period, and it hasn’t seemed to have slumped since the doors re-opened. Clearly those great-tasting wines are hitting the right tastebuds of many of his visitors.

As of right now, he says that any new idea to help the business is up for discussion as “with the current uncertainty, nothing is in (or out).

“The only constant is authenticity and integrity that must underpin every facet of our business – staff wellbeing, vineyards, winemaking, packaging and hospitality at our Cellar Door.”

And with many industries such as travel don’t expect to return to ‘normal’ pre-COVID business any time soon – some are even predicting a date of 2024 – we put a question surrounding this to David, to ask how long he expects it to take david Franz wines to see similar levels of trading. His response actually surprised us a little, and it’s clear innovation is the name of the game.

“Who knows, in some ways, we’re ahead of the curve at Cellar Door – South Australians are supporting their regional areas amazingly and on the whole are a thirsty bunch. Domestically, in Victoria, NSW, QLD, WA, well, time will tell.”

“I reckon it’s a mistake to try and recapture where we were before, this is an awesome opportunity to reboot! I don’t envistage going back to pre-COVID, rather something different that works much better.”

“I don’t believe you can make a ‘plan’ for going forward, other than to do your best, be understanding and remember to laugh – it’s all going to be ok!”

Read Next

The post Australian Wine Makers Riding Pandemic Wave Could Have Their Best Year Ever appeared first on DMARGE Australia.

Read more