Getting (and staying) ripped is a bastard of a task at any age. But when you hit 50, the weights start feeling heavier, your muscles start fatiguing faster, and you start feeling like life is an uphill battle on a viciously inclined treadmill.

That’s the cynic’s take, anyway.

Joe Rogan is no cynic when it comes to health though. In fact, America’s most iconic podcaster is a kind of beefy Peter Pan. The man is 53 years old and counting, and has sustained (and recovered from) all sorts of injuries, including two knee reconstructions and various back issues.

And he’s still going strong.

Despite his work commitments, his schedule is as full of nootropics, vitamins and workouts as Hunter S. Thompson’s was of coffee and cocaine. Suffice to say: Rogan always finds time to, in his words, oil his engine. His philosophy? Unless sick or injured, there are no excuses.

He regularly takes to Instagram to promote this message. The most recent example of this is a post from 6 hours ago, in which he gives followers a glimpse at part of his kettlebell workout.

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At the time of writing the post has 138,902 likes and 801 comments.

“A wonderful mind-cleansing morning with the great and powerful @coachjohnwolf at @onnitgymatx!” Rogan captioned the post.

Rogan has also taken to Instagram in previous weeks with posts like “morning iron worship” and “late night mental health session with my favourite tools.”

A lifelong athlete and former martial arts competitor, Rogan has built his physique over decades using a dedicated weightlifting program, primarily using kettlebells, Sports Joe reports.

A few years ago he talked about how he approaches lifting on an episode of his podcast.

“I follow the Pavel Tsatsouline protocol,” Rogan said. “Where say if I can do 10 reps of something, I never do 10. I do five.”

“If I’m doing something heavy. Like if I’m doing 90lbs clean press squats where I’m holding 90lbs over my head, I could probably do 10 of those but I’ll only do four or maybe five.”

“I don’t go to failure. I don’t believe in going to failure. What I think you’re best off doing is less repetitions but more often. So instead of doing one day where you blow your whole fucking system out and you do ‘ONE MORE BRO, COME ON. ONE MORE!!’ And then the next day you can barely walk.”

“So instead of having one workout every three days where you blow your body out, have one workout every day where you don’t blow your body out. And you’ll get stronger quicker.”

“There’s no reason in nature why you would go to failure. Why would you go to failure in nature? You wouldn’t!”

“How do animals and people and farmers get strong? Farmers don’t get ridiculously fucking strong from going to failure every day. They get ridiculously strong from consistently taxing their bodies, moving bales of hay and picking up heavy things.”

“You do that consistently and you get stronger and stronger so that’s mostly what I do.”

Rogan’s incredible lust for life is one component of staying ripped in your 50s (as well as keeping your workouts fun – something which Hugh Jackman has also demonstrated in recent years).

Another is organisation. Rogan schedules his workout goals every week on a Sunday. Even if his plans change, he tries to always find a way to fit whatever challenge he has set himself for that week in, whether it be two yoga sessions and four gym sessions, or something else entirely.

If you want to stay ripped into your 50s – a time where life’s demands, be that career or family, are often at their peak – this can be a game-changing strategy.

Dr Tony McGirr, a medical professional from BIOV8, told DMARGE: “As we hit middle age, a common complaint is, ‘I just don’t recover from training as quickly as I did in my 20’s and 30’s.’ This loss of ‘elasticity’ is due to many factors associated with the aging process and can lead to chronic injuries.”

“It is extremely important to have a solid injury plan in place, especially if you are working out frequently.”

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Rogan’s fitness posts have also come amid some vulnerable revelations. Yesterday Rogan took to Instagram after having come straight out of the sauna, writing: “I’m very aware that I’ve been disproportionately successful in this very strange and often confusing life. I don’t take it for granted though. I don’t think I totally understand what’s happening sometimes, but I do care a lot, and I try my best.”

“These fresh-out-of-the-sauna moments make me want to put that out there. I think maybe I’m inclined to believe that if I put it out there publicly like this it will make me focus even more.”

There’s your Tuesday motivation, served steaming. Now drop and give us 20…

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• Joe Rogan Unveils Ancient Technique That Could Seriously Boost Your Lung Capacity

The post Joe Rogan's Latest Workout Reveals The Secret To Staying Ripped In Your 50s appeared first on DMARGE Australia.

Bradley Cooper‘s known for his luscious, long locks – but it seems 2021 is the end of an era.

The 46-year-old Hollywood actor and filmmaker was spotted yesterday in New York sporting a rather severe new haircut: an undercut/mullet/high and tight with fade sort of deal that’s a far cry from his usual windswept look.

Cooper’s been a mainstay of paparazzi shots over the last twelve months but he usually wears a cap when he’s out and about – he’s apparently had this short haircut since at least March this year, but it’s only been until now that we’ve been able to appreciate it in all its glory.

It’s a radical departure from his signature aesthetic that’s shocked fans – although they’ve had more good things than bad things to say about it.

Apart from the usual cavalcade of emojis and one-word comments like “handsome” or “wow”, some choice takes on Cooper’s new look included a Russian’s pithy comment that “finally, he looks like a man” (ooft) or an American fan gushing “Short hair. Long hair. Beard. Clean-shaven. He’s gorgeous.” Ah, to be an international heart-throb…

Long-time fans of Cooper were quick to point out that he rocked a similarly short haircut in the 2004 comedy film Wedding Crashers, a breakout role for Cooper.

Cooper is by no means the only male celebrity to get acquainted with the clippers over the last twelve months. At the start of the COVID-19 crisis when men around the globe were twiddling their thumbs in lockdown, many took advantage of their homebound status to try out buzz cuts or other close-shaven looks. Some celebrities even got on the trend, such as the famously hair-obsessed Cristiano Ronaldo, David Beckham and Post Malone.

RELATED: I Got Brad Pitt’s ‘Fight Club’ Haircut & Now I Deeply Regret It

Cooper is set to appear in the upcoming Guillermo del Toro psychological thriller Nightmare Alley alongside a star-studded cast including Cate Blanchett, Willem Dafoe, Toni Collette and Ron Perlman – the film’s currently in post-production.

He’s also recording voice lines for Marvel films Thor: Love & Thunder and Guardians of the Galaxy Vol. 3. Unlike his other Marvel co-stars like Chris Hemsworth, however, who have decamped to Sydney for the foreseeable future to see out COVID, Cooper’s sticking it out in New York.

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The post Bradley Cooper Steps Out In New York With Aggressive New Haircut appeared first on DMARGE Australia.

Australians like to think we’re good at drinking but we’re not. We fight after three drinks, and fall asleep after five. There’s also a national myth we’re intrepid travellers, but all we really do is move to London and wear thongs inappropriately.

There is one crude stereotype we live up to though: ‘aving a avo’. In fact, Avocados Australia data showed that the average Australian ate 4kg of avocados in 2020.

“Australians are the highest consumers, per capita, for avocados in the English-speaking world, a title we are proud of”, said Avocados Australia CEO John Tyas.

Speaking of this magnificent fruit, it’s now the time of year where the Hass v Shepard debate is in full swing, with many dedicated Avocado lovers eagerly awaiting the return of the superior (Hass) fruit to come back into season.

In the meantime, restauranter Ibby Moubadder (owner of Nour, Henrietta, Lilymu and Cuckoo Callay) is throwing an avocado festival at Cuckoo Callay in Surry Hills for eight weeks. The festival launched on the 13th of April and will go until the 11th of June.

Since we’re so nuts for the avo, Mr Moubadder’s team (across his restaurants) have created a menu that pays homage to it. Dishes will include an avo burger, buttermilk avo chips and even an avogato (avocado ice cream served with a double shot of espresso).

Paul Farag (Nour) and Brendan Fong (Lilymu) have come up with plates that flip the classic avo on toast on its head – whilst also paying homage to its heritage. Paul’s dish is tahini avocado served on saj bread with chermoula scrambled eggs, sujuk, wild rocket and herbs. Meanwhile, Brendan’s dishing up spiced avocado served on tostadas with smoked salmon, green nam Jim, thai herbs and a 63-degree poached egg.

To learn more about this trend, DMARGE spoke to Ollie Hughes, Executive Chef at Cuckoo Callay. First off: a history lesson. Mr Hughes told DMARGE Australia’s avocado obsession may have began as early as the 1990s.

“A certain Aussie chef claims the throne of putting avo on toast back in the 90s, but I’m not sure that’s the sole reason! There seems to have been a lot of ‘healthy’ food trends over the last 20 or 30 years with avocado being one of them.”

Why did it blow up so hard? Mr Hughes reckons it’s “because of how versatile and healthy [avocado is], and the fact it releases endorphins in your brain like chocolate does, it’s managed to stick around unlike a lot of the other trends.”

“I’m originally from the North of England where avocado and café culture is a rare thing and pubs/clubs with a doner kebab at 5am on your way home is breakfast and you’d probably get a funny look asking for avocado on toast,” Mr Hughes added.

“This is probably to do with the gloomy, cold, miserable, wet weather where no one really wants to be sat outside a cafe, freezing, eating their avocado on toast. Australia on the other hand has good weather almost all year round. Factoring in disposable income, Australia’s are much happier to sit outside in the sunshine and munch on the avo toast.”

As for the future of avocado trends, Mr Hughes told DMARGE: “I’m loving the Japanese flavours that are being incorporated to avo toast now, it really works. It seems to be used in desserts a lot more recently, so I’m looking forward to seeing how that goes.”

Our pick of the bunch? The ‘avogato’ looks tasty. Otherwise, we’d rather our avocado on toast with tomato, a drizzle of seeds, salt, pepper and lemon. As long as it costs $14 we’ll trust you it’s good. Thanks.

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The post Australia's Avocado Obsession Reaches Peak Insanity With Bizarre New Restaurant Trend appeared first on DMARGE Australia.

It might surprise some car fans to know that Australia was one of the very first export markets for many Japanese auto makers back in the 1950s, including Toyota and Nissan. Of course, when Nissan first started exporting their cars, they didn’t call them Nissans – they used the name ‘Datsun’. That’s a whole other story…Datsun quickly gained a warm reception Down Under thanks to their reliability and affordability, with models like the 1200 ute and 1600 sedan becoming wildly successful. Datsun even began locally assembling cars here in 1967. The ‘Datto’ became a real part of Australian culture.But the Datsun most people remember is the 240Z: the brand’s first sports coupé and grand tourer. Also known as the Nissan Fairlady Z, the 240Z was one of the most successful sports car lines ever produced and a total automotive icon. It almost single-handedly changed the West’s perception of Japanese cars as boring ‘econoboxes’ and cemented not only Nissan but Japan’s reputation as an automotive heavyweight.Because it was such a successful car, it’s still relatively easy to find ‘Z cars’ for a reasonable price… But the years haven’t always been kind to the poor things. So when we came across this absolutely mint 1971 example listed on Carsales in Sydney’s Yowie Bay – maybe the nicest 240Z on the planet – we couldn’t help but be impressed. Scratch that. We couldn’t help but salivate. This is one tasty Datto.

“Here’s your chance to own a concourse condition 240Z,” the owner proudly begins their listing. “This is build number 409 making it one of the much-coveted ‘Series 1’ cars.”“I paid 35k for a newly separated body and 10 boxes of parts. I then spent $120k on a full nut and bolt restoration. All mechanical and parts assembly and interior work performed by All Classic Car Restorations in Brookvale. Collectors will know the quality of the craftsmanship of this father and son team is unsurpassed and they are the go-to restorers of E-Type Jags and other period classics.”It’s funny that this car’s been restored by Jaguar E-Type specialists… Maybe they were excited by this 240Z’s British racing green paint job? Funnily enough, the 240Z and the E-Type were both on the market at the same time: E-Type production ran from 1961 to 1975, and the 240Z’s from 1969 to 1978.RELATED: Bremont Celebrates ‘Most Beautiful Car Ever Made’ With Similarly Stunning WatchMore on that E-Type comparison later…

This 240Z has been tastefully restored with only a few small quality-of-life modifications:“I have dropped a newly built L28 in it with triple 45 Webers [plus] custom made extractors into custom-fit pipes. I have the original L24 which matches the car but chose not to install. Would be good for a resto and installation by the next owner.”RELATED: Australia’s Most Iconic Engine Is An Endangered Species“I installed an electric [distributor] for reliability and improved performance. There is a bolt-in half [roll] cage as I had intended to tarmac rally the car… Far too valuable a car to risk that now, hence the sale. The car rolls on Rota RB wheels with Yokohama Advan Neova AD08 R tyres.”

“Virtually a brand new 240Z with under 2,000km since full resto and new engine.”

Put that in your pipe and smoke it.

The only thing that might give you pause for thought with this 240Z is the price: $125,000. For that money, you’re squarely in E-Type territory, as it happens. Nice E-Type territory, too. (The cheapest on Carsales is ‘only’ $85,000.) Now, we love the E-Type. But if you put a gun to our head and asked us whether we’d want an E-Type or this Datto, we’d pick the Datto. Yes, this is the hill we’ll die on.Why? Because the Datto would be easier to live with. If you’re going to fork out six figures for a classic car, you may as well buy one that you can drive every day – or at least won’t spend half its life at your mechanic’s. The reason the 240Z was so successful back in the day was that it looked and drove like an exotic without any of the bullshit that comes with owning an exotic car… And that’s even more true more than 40 years down the track.Plus, just look at it. It’s stunning.Check it out on Carsales and make them an offer before we do.

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The post Stunning Datsun 240Z For Sale In Sydney appeared first on DMARGE Australia.

Turns out charging four figures for dramatically seasoned steaks is a good way to fuel a high-end watch habit.Nusret Gökçe – better known as ‘Salt Bae‘ – is a Turkish butcher, restauranter and social media star who went viral in 2017 for his outrageous way of sprinkling salt. While the man was already rather successful before his Internet fame, the subsequent attention has enabled him to open a steakhouse empire, with ‘Nusr-Et’ restaurants on both coasts of the United States as well as across the Middle East.His latest venture? A new location in Los Angeles’ iconic Beverly Hills. While the opening night was apparently reasonably quiet, it’s since proven to be a hit with LA locals, with lines down the street on many nights, according to TMZ – clearly, they’re not scared by the outrageous prices.Opening a successful restaurant in the midst of COVID? That’s certainly a cause for a celebration. And celebrate he has: Salt Bae’s splashed out on a rather expensive new watch – a vintage Patek Philippe Nautilus ref. 3800/108 that might be even more outrageous than his carnivorous dining habits.

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Available from 1981 to 2006, this 18ct yellow gold version of the iconic luxury sports watch is entirely pavé-set with around 7.5cts of round diamonds, from the dial to the bezel and even the integrated bracelet. Three baguette-cut blue sapphires are used for the 12, 9 and 6 o’clock hour markers, with a date window at 3 o’clock.RELATED: Justin Bieber’s Latest ‘Outrageous’ Rolex Flex Imparts Timeless Truth About Watch InvestingPrevious examples of this reference have sold at auction for everything from 125,000 AUD to as much as 290,000 AUD, with the price of this piece likely to be even higher than this, thanks to the insane levels of hype the Nautilus is currently enjoying.In short, it’s an incredibly bougie watch, but Salt Bae does deserve some props for choosing a vintage piece over something straight out of the boutique. Not that he hasn’t done that previously – the man owns quite a few Nautiluses (or is that Nautili?)Fans online are divided over this extravagant watch. While some think it’s “tacky” others have nothing but praise for the Turkish tenderloin tender: “my man’s gone from rock salts to rock diamonds. Real glow up, beautiful piece.”

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Seems Nusr-Et Beverly Hills has already started to attract some celebrity clientele – not surprising considering the fancy postcode. One recent high-profile diner was English action movie star Jason Statham, who can be seen above wearing an expensive watch of his own: a Rolex Submariner ‘No Date’ (ref. M124060-0001).Talk about the lifestyles of the rich and the famous.

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The post Salt Bae Divides Fans With 'Bedazzled' Diamond Patek Philippe Watch Flex appeared first on DMARGE Australia.

The late Anthony Bourdain did the unthinkable in the 90s in New York.

The only crime worse, at the time, for a chef to commit, than the “bubbling shite-buckets of brotastic douchebaggery, lies, homophobia, racism, sexism and cronyism” that were all going on, was to appear on TV, one fan put it.

Bourdain did that and then some, risking his career to expose the industry (and, most famously, what chefs thought of customers).

RELATED: 20 Year Old Anthony Bourdain Rant Reveals The Problem With Modern Foodies

The aforementioned fan, who took to Quora in 2015 with the following remark, sums up what resonated about Bourdain with people so well: “To take on this industry, to lift the veil and expose the restaurant industry for what it is, even a doped up cook thinks twice before alienating bosses, coworkers, and the dining public.”

“Worse, cooks in NYC’s 90s were untouchables, lower than dirt, easily abused and replaced stooges for the criminal underbelly of the city, lightly wrapped in a teamster/union fake cover of legitimacy. Mentioning any of this wasn’t generally a good idea, either.”

The rest is history, with Bourdain becoming the food-travel show host and celebrity the world has come to remember today.

His travel antics endeared him to a whole new audience: Those With Itchy Feet. One of the quotes from his posthumous book World Travel: An Irreverent Guide shows why.

Bourdain was all about keeping it real – something the following insight demonstrates well.

In World Travel: An Irreverent Guide he reportedly wrote about Paris: “Drink some wine, walk around a bit more, eat, and repeat. See? It’s easy.”

According to Traveller, “In the France chapter of ‘World Travel,’ Bourdain instructs tourists in Paris to do one thing: stop.

“Don’t pack your itinerary with a destination’s highlights unless you want to miss out on its magic. Instead, slow down and savor a new place. Grab a seat at a sidewalk cafe, at the end of a dive bar, on a city park bench, and take it all in.”

This quote clapped us over the head on a recent trip to Adelaide. The realisation? Though ‘Australia’s Andalucia’ doesn’t quite have the intricate architecture of Southern Spain, when it comes down to it, that’s not what’s going to make or break your trip.

What is? Who you’re with and what you tickle your tastebuds with.

RELATED: I Went To Australia’s Andalucia. It Ruined Me For Life

As the world (very) gradually gets back to normal again after the pandemic, this advice is worth keeping as a souvenir.

I, for one, will spend less time trying to copy Instagram influencer’s antics, and focus a little more on enjoying the moment (unless I’m there for work…).

RELATED: I Went To NSW’s Most Instagram Famous Waterfall. It Was A Complete Disaster

Another Bourdain quote we suggest you allow permeate your noggin is the following. As reported by CNN Travel, “Towards the very end of the Bhutan show [of Parts Unknown], as Aronofsky and [Bourdain] are placing small terracotta votive stupas in sheltered crevices on a secluded cliffside, Tony says, rather wearily, ‘I know, it’s beautiful. I’m glad it hasn’t been f**ked up yet by the world.'”

RELATED: Paris Local Reveals The Secret To Drinking Your Coffee The True French Way 

Travelling with a little less impact (and taking a more ‘sit back’ approach to sightseeing) isn’t a bad place to start, if you want to (try) and stop this happening.

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The post This Anthony Bourdain Quote Completely Changed How I Travel appeared first on DMARGE Australia.

Sneakers, trainers, runners, creps… Whatever you want to call them, they’re an essential part of not only modern sports but also modern fashion. Sneaker culture has never been more vibrant or pervasive, and competition between the world’s big sportswear brands – the Nikes and New Balances of the world – is fierce.

One of the final frontiers when it comes to sneakers is sustainability. Manufacturing sneakers is an incredibly CO2-intensive process, and sneakers don’t last as long as other clothing items before they need to be disposed of – especially if you’re an athlete.

“Globally, almost 24 billion shoes are produced each year, with 90% of them likely discarded within 12 months. That’s almost 22 billion pairs of shoes every year,” Juney Lee, a lecturer, designer, researcher and marathon runner, relates.

RELATED: Looming ‘Environmental Catastrophe’ A Big Problem For Running Shoe Industry

So when we heard the news that German sportswear giant Adidas is teamed up with sustainable sneaker brand Allbirds on a collaborative sneaker that purports to have the “lowest carbon footprint on record,” we were excited. Until we saw what it looked like.

The FUTURECRAFT.FOOTPRINT is both Adidas and Allbirds’ first performance shoe that produces less than 3kg CO2e per pair to manufacture – 2.94kg CO2e to be exact. While it’s technically impressive, and no doubt a comfortable sneaker to wear or run in, we can’t help but feel it looks a bit… Same-y. Some might even call it ugly.

And that’s a big problem.

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Sustainable fashion often falls into the trap of just not being that fashionable. Case in point, hemp shirts: they’ve been around for ages, they’re really comfortable, and they’re good for the planet. But they usually make you look like a bit of a hippie, which is why you don’t see the Pradas and Louis Vuittons of the world making haute couture hemp.

RELATED: Why Your Gucci Tee Could Be More Eco-Friendly Than Your Recycled Hemp One

Aesthetics are particularly important when it comes to sneakers as – perhaps counter-intuitively – most people buy sneakers almost entirely on aesthetics as opposed to comfort. Take the Converse Chuck Taylor All-Star. It’s an over hundred-year-old design; they’re nowhere near as comfortable or practical as modern sneakers. Yet they remain insanely popular because people like the way they look. People buy Vans despite the fact they’re similarly uncomfortable and have no plans to skate in them. And when was the last time you saw someone play basketball with a pair of Air Jordan 1s?

This is all to say that it’s no good having the most eco-friendly sneakers in the world if you can’t inspire people to put them on.

And that’s the issue. The FUTURECRAFT.FOOTPRINT has put all its chips on sustainability and seemingly none on style. Indeed, the only real aesthetic touch – the printed logos and 2.94kg CO2e graphic on the midsole – is arguably the thing that really ruins it. It makes them look generic; a bit behind the times, actually. Remove it, and you’d probably save even more CO2, as well as enhance the design… Even then it’s a boring-looking sneaker.

Boring is bad. You want people to be excited about a collaboration like this, as opposed to turned off. It’s bizarre because Allbirds’ existing sneakers, such as their Tree Dashers or classic Wool Runners, are really good looking shoes with impressive environmental bona fides to boot. They’re distinctive yet stylish in a way that the FUTURECRAFT.FOOTPRINTs aren’t, without compromising their core mission of sustainability.

Ironically, the worst thing about them is that they’re probably not ugly enough. Nike’s ultra-sustainable Space Hippie sneaker collection, for example, might not be for everyone – but at least they’re distinctive. They take advantage of their recycled construction and turn it into an aesthetic selling point. The FUTURECRAFT.FOOTPRINTs, on the other hand, don’t make enough of a splash, nor do they look normal enough to convince normal buyers to give them a shot.

RELATED: From Ugly To Awesome: Nike’s ‘Pandemic Proof’ Sneaker Is A Touch Of Genius

Maybe we’re just being overly cynical. If you look at Allbird’s Instagram, you’ll see plenty of love for the new sneakers – some people think they look good, at least. On top of this, they’re still just a proof of concept, so there’s a good chance they’ll refine the aesthetics of the shoe before they hit the market.

We just hope Adidas and Allbirds pick a stronger aesthetic direction with them. Either go all-out ugly or avoid ugly entirely. We love the vision, but when there are so many eco-friendly sneakers on the market, we feel as if these aren’t quite pretty enough for us to bite the bullet… Just yet.

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The post Adidas & Allbirds Sneaker Collaboration Reveals Ugly Truth About Sustainable Fashion appeared first on DMARGE Australia.

Much has changed in the last 14 months. Big jets like the A380 have been sent off to boneyards, single-aisle jets have started breaking records and seeing speculation, and you now have to wear a mask on your trips.

Another big shift can be seen in amenity kits – something a recent Air Canada social media post drives home. Gone are the days of luxury being everything. Now hygiene is (rightly) the new buzzword.

 

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“We look forward to keeping you safe, whenever you’re ready to fly,” the carrier posted yesterday to Instagram.

“From our complimentary Customer Care Kits to our industry-leading cabin grooming standards, our comprehensive Air Canada CleanCare+ program is designed with your protection in mind.”

“Very cool and hopefully without masks very soon” one Instagram user, @captainrebis, wrote in the comments.

As Air Canada announced in May last year, its CleanCare+ program refers to a list of 30 health and safety-related practices that have been firmly implemented into airline procedure, from the moment you step foot into the airport through to the inflight experience.

As the airline announced at the time, Air Canada CleanCare+ is designed to reduce the risk of exposure to COVID-19 through such measures as mandatory pre-flight customer temperature checks in addition to required health questionnaires, seat assignment policies to allow for more personal space in Economy (for a limited time), and by giving all customers care kits for hand cleaning and hygiene.

 

“To supplement these individual measures, Air Canada CleanCare+ will also strengthen the airline’s industry-leading cabin grooming standards with the introduction of electrostatic spraying of cabin interiors,” the airline announced in a press release.

“Air Canada will additionally expand its existing aircraft grooming procedures, which already incorporate the use of hospital grade disinfectant and specialized techniques to maintain cabin cleanliness across its fleet.”

“With Air Canada CleanCare+, we are introducing a comprehensive new program to give each customer added assurance for their well-being throughout all stages of their journey – and we intend to continue enhancing Air Canada CleanCare+ where we can with best practices from around the world, including increased use of screening tools, such as blood oxygen level testing, as they become available,” said Calin Rovinescu, President and Chief Executive Officer of Air Canada.

For more information about Air Canada CleanCare+, click here.

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The post Air Canada's Latest Instagram Post Shows How Airline Amenity Kits Have Changed In 14 Months appeared first on DMARGE Australia.

‘Australian fashion’ used to be considered an oxymoron, particularly as far as Europeans were concerned. In the 21st century, however, Australia is a rather fashionable country, with mainstream interest in style at an all-time high.

But our passion for fashion has come with its own cost – one a bit more meaningful than cultural cringe.

According to research conducted by leading denim brand Levi’s, over 30% of Australians currently own between 50-150 pieces of clothing items – a whopping amount – but of all those, only 55% of them actually see regular wear. On top of that, their research’s key finding was that more than half of all Aussies surveyed admit that about 10% of the new clothes they purchase are only worn once, or not at all.

In essence, Australians are buying too many clothing items and not wearing them enough, which is not only incredibly financially irresponsible but truly terrible for the environment.

“It’s been estimated [that] the global fashion industry creates 20% of the planet’s total water pollution, and 10% of humanity’s carbon emissions,” Levi’s relates.

“By 2030 the global clothing and textile industry is expected to use 50% more water, emit 63% more GHGs and produce 62% more waste than it did in 2015.”

Water usage is perhaps the biggest issue facing the global fashion industry. Not only are the materials, production systems and packaging of clothes all incredibly water-intensive – a single pair of jeans alone can take as much as 7,000L of water to produce – but they’re also highly polluting, from the agricultural runoff produced by cotton to the chemical waste caused by the dying process or even the microplastics clothes release when washed.

This problem is exacerbated by the popularity of fast fashion brands, whose business model revolves around making cheap, disposable clothes. The less durable the clothes, the more clothes have to be produced, therefore the more the industry pollutes. It’s a vicious, harmful dynamic.

That’s to say nothing of the industry’s carbon emissions or contributions landfill – or, from an even more holistic perspective, the ethical cost of the sort of labour conditions that modern clothing items are often produced in…

RELATED: Looming ‘Environmental Catastrophe’ A Big Problem For Running Shoe Industry

Another key finding from Levi’s survey: when asked about what they do to the clothes they don’t wear anymore, the majority (70.4%) of Australians opt for a trip to the local charity bins, with more than one in four (28.1%) relating they simply leave unwanted clothes in their wardrobe and do nothing about it.

On the surface, this seems like a good thing. If clothes are just taking up space in a wardrobe, that might be wasteful, but at least the clothes aren’t becoming waste. On top of that, the fact a majority are donating their unwanted clothes would seem like a good thing.

But the reality is that a huge amount of clothes donated to charities like the Salvation Army or St Vincent de Paul end up being thrown out anyway, either because the charities themselves are overwhelmed and don’t have enough space for all the clothes they receive, or because the clothing items are of such poor quality anyway that they can’t be recycled and rehomed.

 

 

 

 

 

 

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A post shared by Levi’s Australia & New Zealand (@levis_anz)

What’s the solution? Wearing and buying fewer clothes of higher quality; recycling, repairing or thrifting; and choosing versatile clothing items that you can wear in many different contexts and on multiple different occasions.

Some brands have shown more leadership than others in this space. Denim brands such as Levi’s and Nudie Jeans actively encourage customers to wear their products longer and increasingly offer more environmentally friendly products made with hemp instead of cotton, for example. Industry Of All Nations‘ signature undyed, unbleached cotton items provide an aesthetic as well as sustainable point of difference. Patagonia has long encouraged customers to return products to them to be repaired instead of thrown away.

Of course, buying fewer clothes will not only help the planet but keep your wallet looking fatter, too. Food for thought…

Read Next

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• Hermès’ $7,000 ‘Mushroom Bag’ Points To The Future Of Veganism In Luxury

The post Guilty Fashion Secret Is Killing The Planet & Draining Our Wallets appeared first on DMARGE Australia.