Most people on on this planet yearn to wake up rolling in a pile of cash. The concept of getting ahead has long been the fragment of modern society, but what if we told you you’ve been doing it wrong all along? With endless solutions on how to get rich quick and ponzi schemes, punters tend to overlook the pitfalls of this arduous journey as they dive head first into the rat race.

D’Marge spoke to Luke Laretive who is a Senior Private Wealth Adviser at Shaw and Partners to find out the real reasons why you’ll never be rich and what you can do to change that.

You’re Impatient

I hate to contradict my new Nigerian pen pal, but from what I’ve seen, it takes a long time to get rich.  Whilst some appear to be overnight successes, if you dig deep enough you’ll find there have been many, many years of trying and failing, learning and improving that have culminated in a point in time where preparation has met opportunity.

The point is, successful people stayed in the game long enough to succeed – they didn’t quit.  It’s not passively doing the same thing repeatedly; it’s constant critical evaluation, improvement and experimentation.

You’re A Genius In Hindsight

You can talk and plan and scheme until you’re blue in the face but you’ll never win if you don’t do stuff.  Get off the couch, give up your Netflix account, sell your PS4 and start working. No one cares if you “knew that stock would fly” or “that business idea would kill it!” Ironically, neither would you if you shut up and had the balls to do it in the first place.

You Are Afraid Of Losing Money

To quote Investment Advisor and bestselling personal finance author Robert G. Allan, “how many millionaires do you know who have become wealthy by investing in savings accounts?”…queue crickets here.

Without being able to measure risk and endure the challenges any enterprise will face, you’ll never make a quid.  You must be willing to get your hands dirty and enjoy the process of losing – it’s not all Rolex’s and private jets on the way to the top.  Whether you’re investing in other people’s businesses, real assets (like a property) or your own business, nothing goes up in a straight line from the day you start and everything is temporary.

You’re A Tax Dodger

Be a student of history – investing for tax minimisation has been the worst investment strategy ever. Budplan (Tea Tree Oil), Timbercorp, Great Southern Plantations…the list is endless. Invest to make lots of money, pay lots of tax. It’s way more fun than not paying tax and losing money. Heed the sage advice of John Templeton – billionaire mutual fund investor and the ‘greatest global stock picker of last century’, according to Money magazine – “The four most dangerous words in investing are: ‘this time it’s different’”.

You’re A Pessimist

Positivity and optimism isn’t only beneficial, it’s a pre-requisite. It’s hard to remain resilient when things aren’t going your way or if you don’t believe that things will improve.

It’s impossible to start a business without vision for a better future and it’s unlikely you’ll inspire others to follow you if all they hear from you is the glass is half empty. As the great business magnate Warren Buffett said, “I will tell you how to become rich…be fearful when others are greedy and greedy only when others are fearful”. The big upside here is where there’s lots of negativity and irrational behaviour, there’s equally overblown opportunities to make money.

You’re A Punter

It’s disrespectful to money and subsequently everyone who has less than you do.  If you want to lose your money, go give it to charity. If you want to ‘get rich’, refer to points 1-5. Shortcuts are for chumps.

Need More Financial Help…

Take a look at our extensive Affairs section which looks at everything from generating wealth to current business affairs.

The post The Real Reasons Why You'll Never Be Rich appeared first on DMARGE Australia.

Narcos fans have a new destination to add to their bucket lists. After sitting empty for 14 years, Pablo Escobar’s former mansion in Tulum has been turned into a boutique hotel dubbed Casa Malca.

As the first and only art-centric hotel in town, Casa Malca is breaking new ground for the famed Mexican resort town. The space is populated with works from a variety of contemporary artists, including KAWS, Keith Haring, and Jean-Michel Basquiat. Lio Lamca, an art dealer based in New York, is behind the renovation and culled many of the pieces from his private collection.

“I saw many different properties but I kept asking about this one,” he said to Cool Hunting. “I purchased the property because I thought it was insane. I could not believe that in this world, a property like this still exists and hasn’t been taken over by a corporation.”

Malca initially planned to use the estate as a vacation home, but after a constant stream of visits from friends and colleagues, he turned the property into a nine-bedroom hotel in 2015. A more recent expansion brought that number up to 35 rooms, all of which feature works from Malca’s art collection and many of which are mere steps from the water.

“I don’t know if Tulum needs to be a destination for art, but I think every place around the world can be one,” Malca told Cool Hunting. “There is culture everywhere. There are artists everywhere.”

The pieces on display at Casa Malca are regularly rotated, so repeat guests are surprised and intrigued with each visit. Along with museum-worthy art and a fascinating history, Casa Malca offers Egyptian cotton linens, rainfall showers, locally made artisanal products, and bold colours that epitomise life on the Yucatan Peninsula.

Public spaces at Casa Malca incorporate Mayan themes, natural wood, large windows for maximum exposure to the sun, and bursts of vibrant hues. Don’t be surprised to discover a hammock on a private terrace – the perfect perch for enjoying views of the beach or the surrounding jungle. Casa Malca also has not one but three inviting swimming pools, including one indoors that lights up in a multitude of colours.

The post Pablo Escobar Hotel: Drug Lord’s Tulum Mansion Is Now A 5-Star Boutique Hotel appeared first on DMARGE Australia.

Some would argue that he’s the least interesting character from the iconic Friends sitcom and that may just be true.

And what else is true? You probably can’t afford the epic bachelor pad he’s just listed on the market. Matthew Perry’s modern bachelor pad sits atop the Hollywood Hills and features over 930 square metres of prime real estate.

Step inside the ranch home and you’ll be greeted with three bedrooms, five bedrooms, a gym room with dedicated bath, a master suite with a glass wall which opens to the pool and a cavernous closet.

That’s all child’s play though in the world of celebrity digs. Perry’s signature appointment is a private theatre with panoramic windows looking directly into the swimming pool. Yes – exactly like a Bond villain.

Perry purchased the mansion back in 2011 for a mere US$8.65 million with today’s listing rising to a whopping  the US$13.5 million.

The post This Actor's Bachelor Pad Is Going For An Obscene Amount appeared first on DMARGE Australia.

We’re never one to throw stones, especially at Mr.Style himself Pharrell Williams, but his latest venture into public at the Paris Fashion Week Couture Shows has left us… well….. trippin’.

It seems the flower power has taken over and he’s feeling the love in this bright ensemble. Oversized cardigan, tie-dye t-shirt and crisp yellow sneakers… even a smiley face sticker.

It’s not all bad, it’s just taken us by surprise. Then again so did his Smokey Bear hat and that was bigger than Ben Hur.

The post Pharrell Williams Gets Away With Almost Anything In Fashion… But this? appeared first on DMARGE Australia.

With more Michelin stars than any other city it would be a culinary crime not to fine dine in the Nippon capital.

Famed for its focus on top-notch produce and meticulous attention to detail, Tokyo’s epicurean scene is unrivalled on the global stage. From omakase institutions to fiery robata restos and exclusive kaiseki counters, delectable fine dine options await at every turn.

But we think these seven gourmand suppers are just the chopstick pick of the bunch. Loosen that belt, Betty-san…

Ukai-tei Omotesando

On the menu: Top-notch teppanyaki

Hotplate pyrotechnics go gangbusters in this 150-year-old merchant house gussied up in lacquered woods and Art Deco lilts. The melt-in-your-mouth marbled black Wagyu cuts are flipped in front of your eyes and seasoned to suit your particular palate. But don’t stuff yourself silly with steak, you’ll want to save space for the divine desserts, which are served in a separate, old-school salon.

Or for tatami-style, garden-side grazing try tofu-centric sister spot Tofuya Ukai.

Ukai-tei Omotesando, 5/F, Omotesando-Gyre, 5-10-1 Jingu-mae, Shibuya-ku, Tokyo. +81 3 5467 5252, ukai.co.jp

Tofuya Ukai, 4-4-13 Shiba-Koen, Minato-ku, Tokyo. +81 3 3436 1028, ukai.co.jp

Celaravird

On the menu: Too pretty to eat plates

After sharpening his skills at Copenhagen’s Noma, Chef Koichi Hashimoto has returned home to add some delicacy to the Japanese capital’s dining scene via such kitchen wizardry as origami cranes made from celeriac sheets, mini models of vegetable patches, and mushrooms suspended in dew-like edible droplets. As delicious as it is delightful, but with just 16 seats in the concrete-chic space you’ll have to book your charming 10-course taster waaaay ahead.

Celaravird, 2-8-10 Uehara, Shibuya-ku, Tokyo. +81 3 3465 8471, res essential, celaravird.com

Sushi Sho

On the menu: Sublime sushi

Jiro Ono might get the international attention, but veteran nigiri sensei Keiji Nakazawa is the top local pick for paper-thin, Edomae-aged and umami-packed raw n’ rice bites. His venerated omakase counter treats just ten lucky diners to 30+ sake-accompanied courses. Can’t get in at dinner? Try the no-res lunchtime bara chirashi set – just arrive before noon as they only make 20 a day.

Sushi Sho, Yorindo Bldg, 1-11 Yotsuya, Shinjuku, Tokyo. +81 3 3351 6387, book well ahead

Nihonryuri RyuGin

On the menu: Neo Nippon

Local and visiting gastronomes make the pilgrimage for Seiji Yamamoto’s imaginative, worth-the-hype daily-changing degustations. Or if you’re not down for the degustation, come after 9pm when you can order a la carte. Post-sup, the ‘poison salt’ made from fugu (blowfish) makes for one daring, conversation-starting souvenir.

Nihonryuri RyuGin, G/F, Roppongi Bldg, 7-17-24 Roppongi, Minato, Tokyo. +81 3 3423 8006, nihonryori-ryugin.com

Florilège

On the menu: Finessed French

2015 was a milestone year for the Gallic great, which ditched its intimate Aoyama address for pared-back and sized-up new digs in Jingumae, and subsequently earned its first Michelin accolade. Gone is the classic dining room, replaced by a counter-ringed open kitchen where in-the-know epicureans watch Kawate and co. magic up three hours-worth of impeccable and inventive tasters.

Florilège, B/1, Seizan Gaien, 2-5-4 Jingumae, Shibuya-ku, Tokyo. +81 3 6440 0878, aoyama-florilege.jp

Yamada Chikara

On the menu: Mild molecular gastronomy and top drops

It’s Japan via elBulli behind the metal door at this exclusive, alleyway shoebox run by humble genius Chef Yamada, who formerly manned the pans at the Spanish culinary laboratory. Now he cooks whatever seasonal sets take his fancy and pairs them with a stunning selection of Euro wines. Just try not to order that third bottle – you’ll want to stick around for the lovely post-meal tea ceremony.

Yamada Chikara, 1/F, 1-15-2 Minami-Azabu, Minato-ku, Tokyo. +81 3 5942 5817, yamadachikara.com

Ishikawa

On the menu: An understated kaiseki education

Humble simplicity trumps showy pretense at this quietly elegant blond wood beauty run by spotlight-eschewing Hideki Ishikawa. Whether you opt to dine privately or at one of the seven counters, you’ll sample a seasonal selection that might feature tempura horsehead snapper, spear squid and tofu soup, or a perfectly balanced hotpot. Even the humble side of rice is elevated to salivating new heights.

Ishikawa, Takamura Bldg, 5-37 Kagurazaka, Shinjuku-ku, Tokyo. +81 3 5225 0173, kagurazaka-ishikawa.co.jp

The post Here's What The Finest Dining In Tokyo Looks Like appeared first on DMARGE Australia.

Instagram is like Playboy – sure, there’s some writing (some of it might even be good) but you’re really only there for one thing: the pictures.

Creatives flock to Instagram as platform for networking, finding new fans, and displaying their portfolios, and given its focus on visuals, it’s a natural home for the world’s graphic designers.

Accounts like Graphic Design Central, The Design Tip, Simply Cool Design, and Graphic Design Blog provide steady streams of inspiration for graphic design aficionados. But if you prefer to go straight to the source instead of through curators, here are 10 accounts we recommend following for your daily fix of graphic design goodness.

Luke Choice

 

“Tears of a Clown”

A post shared by Luke Choice (@velvetspectrum) on May 12, 2017 at 7:31am PDT

Luke Choice, better know as Velvet Spectrum to his followers, is an Australian-bred and New York-based designer with a flair for 3D visuals. His colourful creations boast a quirky, playful aesthetic and have landed him deals with clients as big as Nike, Ray-Ban, Adidas, and HBO.

Follow

Steven Harrington

 

Last T-shirt in the series I designed for NIKE & KITH to celebrate air max day. Couple floating around online and the “bay.” @kith @nikesportswear

A post shared by Steven Harrington (@s_harrington) on Apr 30, 2017 at 9:33am PDT

Cited as the leader of a contemporary Californian psychedelic-pop aesthetic, Los Angeles–based artist and designer Steven Harrington is best known for a bright style inspired by California’s vastly diverse landscape and thriving mix of cultures. His cartoonish-yet-contemplative doodles make for a feed that’s never boring.

Follow

Tad Carpenter

 

Details of the new board I designed for @zionsnowboards. A big thank you to my good pal @thecontrabrand for the fun gigs.

A post shared by Tad Carpenter (@tadcarpenter) on Apr 13, 2017 at 12:22pm PDT

Tad Carpenter is one half of Carpenter Collective, a design and branding studio that focuses on connecting with consumers using a mix of strategy and whimsy. In addition to his work with brands, Carpenter has written and illustrated nearly 20 children’s books and, since 2009, teaches graphic design at the University of Kansas.

Follow

Timothy Goodman

 

#tbt freestyle mural for a family’s kitchen in San Francisco. All the places they’ve lived in the world.

A post shared by Timothy Goodman (@timothygoodman) on Jun 29, 2017 at 6:55am PDT

Timothy Goodman began his career as a book jacket designer for Simon & Schuster, went on to work in-house at Apple, and has a client roster that includes Airbnb, Google, Ford, J.Crew, Samsung, Target, The New Yorker, and The New York Times. He’s also the author of two books, 40 Days Of Dating and Sharpie Art Workshop.

Follow

Nicolai Sclater

 

Monday always takes the blame…

A post shared by Ornamental Conifer (@ornamentalconifer) on Dec 5, 2016 at 11:03am PST

Under the eccentric moniker Ornamental Conifer, Nicolai Sclater delights Instagram fans with an innovative take on the tradition of sign painting. His work focuses on humour, wordplay, mischief, and unusual motivational messages conveyed via hand-painted typography and patterns.

Follow

Rob Draper

 

Giving some love to an Amazon envelope… ———————————- @youdoyoulab #youdoyou @beyouitalia #beyou18

A post shared by robdraper1 (@robdraper1) on Jun 28, 2017 at 7:34am PDT

Rob Draper’s exceptional eye for detail takes hand lettering to the next level. His work includes a mix of personal projects, large-scale works, retail and apparel, and brand collaborations, with past clients including Gap, Nike, and the Golden Globes. On Instagram, Draper is a constant source of surprise, delight, and unexpected canvases.

Follow

Pavlov Visuals

 

Was honored to design a tee design for our home town, Deep Ellum for @deepellumartsfestival . Credit to @lewellynsprintshop for the great print job and opportunity. #deepellumtexas #deepellumart

A post shared by pavlovvisuals (@pavlovvisuals) on Apr 5, 2017 at 6:37pm PDT

Calvin, Ryan, and Josh – two of whom are twin brothers – are the dynamic trio behind Pavlov Visuals. Together their design agency grew from a handful of small gigs to a full-blown career with headquarters in two countries and clients like Sony Music and Fast Company. Their sleek graphics are sophisticated and modern, and bound to brighten up your IG feed.

Follow

Rodrigo Corral

 

This blooming biotech felt like it was morphing while we were making it. We never knew where it should land, or if it was getting good, bad or just strange. Designed with @tylercomrie for @mcdbooks

A post shared by Rodrigo Corral (@rodrigocorral_) on Apr 26, 2017 at 3:45pm PDT

At last: an opportunity to judge books by their covers and be totally right in doing so. Rodrigo Corral has created some of the most iconic visuals in publishing, with an astounding list of partners that includes Junot Diaz, Jay Z, Deepak and Sanjiv Chopra, Chuck Palahniuk, Tory Burch, Mary Kate and Ashley Olsen, and organisations such as the Criterion Collection, New York Magazine and The New York Times.

Follow

James White

 

‘Robot Rock: 2016 Redux’… The original Robot Rock poster was created back in 2008, which became one of my most requested pieces from that era. I decided to revisit the piece and breathe some new life into it.

A post shared by James White (@signalnoise) on Dec 6, 2016 at 2:03pm PST

As the founder of design studio Signalnoise, James White knows a thing or two about eye-catching graphic design. In fact, “eye-catching” barely does his creations justice. Heavily influenced by 80s nostalgia, White’s neon-infused art projects are a vibrant blast from the past that will make you want to break out the Bon Jovi and watch old episodes of He-Man and the Masters of the Universe.

Follow

Neil Stevens

 

Here’s a detail from a new one appearing in @rouleurmagazine very soon. It’s for the 100th Giro d’Italia. A print will also be available too! #cycling #illustration #prints

A post shared by Neil_A_Stevens (@neil_a_stevens) on Mar 30, 2017 at 1:11am PDT

It all began with a tweet. Neil Stevens boldly vowed to create ‘a poster a day’ for the 2011 Tour de France. As the tour progressed, the prints blew up on social media, and after a decade of working in design agencies, Stevens became a full-time freelancer. His illustrations have a vintage yet modern vibe, and have earned him commissions with the likes of British Airways, Bentley, and Wired magazine.

The post 10 Must-Follow Instagrams For Graphic Design Enthusiasts appeared first on DMARGE Australia.

On the rare occasions when you’re not dropping quadruple digits to travel in your own private apartment in the sky, Etihad Airways is launching another option for space-strapped travellers: a Neighbour-Free Seat.

The new upgrade allows economy passengers to bid for up to three empty seats around them for the duration of their flight. Bidding begins at the time of booking on Etihad’s website. There’s a minimum and a maximum bid for each seat, and members of Etihad’s frequent flyer programme will get priority over non-members.

If your bid is successful, you’ll receive an email from the airline with your seat assignment. If not, you’ll receive an email within 32 hours of departure letting you know that you’ll have neighbors (presumably accompanied by this sound).

There are restrictions, of course. You must have a confirmed ticket that starts with the numbers 607 to be eligible. “Deals” fares, Guest Seat rewards, redemption tickets, group bookings, free tickets, tickets already upgraded using miles, multi-flyer tickets, and tickets with an infant are also ineligible – a serious oversight, if you ask us, because infants are ideal candidates for neighbour-free seats.

Etihad says its new upgrade option “gives guests the opportunity for increased space, comfort and privacy, at a price that is affordable.”

The thing is, they refuse to say what that price actually is. Without knowing the specific pricing of the minimum and maximum bids, it’s impossible to know if bidding on a Neighbour-Free Seat is a better value than buying a business or first class seat and getting the additional perks.

The post Etihad Airways Have The Perfect Solution For People Who Hate People appeared first on DMARGE Australia.

Sorry to burst your self-congratulatory bubble, but you’re not a sustainability expert because you participated in Earth Hour once and sometimes remember to recycle your beer cans.

It doesn’t take Justin Trudeau in a kayak to know our planet is under threat, and unless Elon Musk sorts out that Mars thing ASAP, it’s imperative that every one of us does what he can to protect it.

In a perfect world, we’d drive hybrid cars and put solar panels on our roofs, and bravely sacrifice our private jets for commercial flights. But since we’re not all Jay-Z or Leo, and most of us don’t have the disposable $$$ for those purchases in the first place, we have to start smaller to attain eco-warrior status.

You know leaving the lights on is bad for the environment, but what about your coffee habit? Or your sweet tooth? Or your smartphone? Your everyday choices add up. Here are 10 that equal bad news for Earth.

Sugar

There are plenty of compelling reasons to limit your sugar intake, but here’s one you might not have heard: sugarcane farming pollutes water supplies, causes soil erosion and degradation, and damages biodiversity. On top of that, says the World Wildlife Fund, sugar mills produce various forms of industrial waste.

“Fine,” you say, “I’ll just switch to Splenda.” “No can do,” say environmentalists. Many artificial sweeteners contain sucralose, which the human body cannot digest. Instead it flows straight back out via urine, isn’t broken down in wastewater treatment plants, can’t be degraded by the environment because it’s not a natural compound, and ends up in our waterways.

Exfoliating

Ingredients matter. Choose your skincare products wisely, and not just because it could mean the difference between aging poorly or convincing your friends you’re Benjamin Button. Microbeads – the grainy stuff found in exfoliating products – are great for breaking down dead skin, but not so great at breaking down when they hit water treatment plants. The tiny plastic balls end up in bodies of water where they’re eaten by fish (and eventually, as you move up the food chain, by other animals and humans). Watch for microbeads in some toothpastes and hand sanitisers in addition to face and body washes.

Coffee

Take it easy, caffeine addicts, we’re not saying you have to surrender the only thing that makes your mornings bearable. We’re just asking you to drink responsibly. That means ditching single-use coffee pods, which produce a shitload of non-recyclable plastic packaging waste, and using unbleached filters made from recycled fibres which can be chucked straight in the compost bin. While you’re at it, opt for reusable cups instead of paper to-go cups from coffee shops, and stick to buying shade-grown coffee (it requires little or no chemical fertilisers, pesticides, or herbicides).

Your Smartphone

Imagine a world with no smartphones. Not only would it mean fewer Trump tweets and Pokemon Go deaths, it would also mean a healthier planet. Mobile devices are indispensable in the digital age, and we’re willing to pay a small fortune for them, but what we’re not so willing to do is dispose of them properly. Millions of smartphones end up in landfills each year, where they leach hazardous materials like lead and mercury. Those toxic contaminants end up in food and water sources, and then, inevitably, in the human body. Mobile phones and other e-waste must be recycled to prevent this contamination.

Grocery Shopping

Scrapping plastic bags is only part of the battle to shop smart. Food packaging accounts for an astonishing amount of household waste (not to mention that much of the food goes to waste, too). Try to buy local products and purchase only as much as you can use. When you can, buy food from bulk bins and purchase products in boxes instead of bottles. When it’s impossible to eliminate packaging completely, opt for things with minimal or recycled packaging. Remember: every piece of plastic ever made still exists today. Which brings us to…

Bottled Water

Is this news? No. Does it remain a problem? Yes. Bottled water is a multi-billion dollar industry founded on convincing people to pay for something they can get for free. By all means, drink bottled water if you’re traveling in a country where that’s the only safe option. But at home, bottled water does nothing a Brita can’t do – and tap water, at least in the US, is actually subject to more regulations than bottled. If buying overpriced bottled water makes you feel fancy, buy one of the overpriced fancy resuable bottles that are so trendy these days.

Your Takeaway Habit

Food delivery services are one of modern life’s greatest miracles. And like many modern miracles before them, they’re wreaking havoc on Mother Earth. For starters, there’s the polystyrene containers. Not only does polystyrene foam release toxins into your food if it’s heated, it’s also a nonrenewable material and a massive contributor to landfills. Then there’s the disposable utensils – plastic, bad, generally not recycled and won’t degrade. Even your disposable chopsticks are causing problems by contributing to a staggering amount of deforestation in China and the United States. Almost 4 million trees are sacrificed to produce 57 billion pairs of chopsticks each year, says Greenpeace.

Sunscreen

It’s critical to protect your skin and sunscreen is one of the best ways to do it. But, according to a widely cited study from 2008, four common chemicals in sunscreen contribute to coral bleaching, leaving the coral vulnerable to viral infections, disease, and death. An estimated 6,000 metric tons of sunscreen wash off into oceans each year, and 10% of all coral reefs have been affected. Don’t: buy sunscreens that contain the dangerous chemicals. Do: use sunscreens that are water-resistant (so they’re more likely to stay on your skin) and have been tested biodegradable (so they’ll cause less damage if they don’t).

Eating Meat

You’ll never get jacked if you don’t eat that protein, bro. Unfortunately, the seven steaks you eat per week are super bad for the environment. “Livestock account for 18 percent of greenhouse gas emissions,” reports the Chicago Tribune, “including 37 percent of the world’s methane (mostly from flatulent cows) and 65 percent of its nitrous oxide (mostly from cattle manure).” An environmental specialist at the World Bank Group’s International Finance Corporation says that figure, based on a 2008 study, is outdated – it’s now more likely to be 51%.

Jeans

Yes, even your favourite hardy trousers are a problem (and don’t get us started on the double denim trend). It takes an absurd amount of water to make a single pair of jeans – the exact number varies depending on the source, but Levi’s itself admitted to using 3,781 litres for every pair of 501s. Synthetic dyes and unsustainable cotton farming practices are problematic cherries on top. Levi’s responded by introducing ‘greener’ jeans that use less water, but one company can only do so much. Consider the production practices of any brands you purchase from, and when possible, recycle, donate or repurpose your denim.

The post Things You Love That Are REALLY Bad For The Environment appeared first on DMARGE Australia.

The following article has been sponsored by Michelin

Let’s break down the rolling stats. Michelin has been in the tyre making game for over a hundred years so their road holding credentials are robust. But it takes more than just a solid reputation to stay in the business of saving lives on the road – it takes precision engineering in motion.

The message behind this concept isn’t rocket science, it’s simply a cardinal rule against compromising on a car’s most critical component.

The passion. The people. The product. These three pillars form Michelin’s driving force to stay at the top of their game even under today’s most extreme demands from the road and driver.

This is the untold story of Michelin’s artisan heritage forging a way for an innovative future filled with perfect driving moments.

A Passion For Speed 

Michelin is recognised as one of the world’s biggest tyre manufacturers today and it has earned this coveted title through an unwavering dedication to the craft.

To emphasise those roots, one simply needs to take note of the process behind Michelin’s tyre creation, which begins with the finest raw materials known to superior road handling – the rubber.

This fundamental component is hand selected by Michelin specialists with zero tolerance for cutting corners. The same can be said for the parallel profession of leather making at Chapal leather goods.

As an age-old practice in fine craftsmanship, quality leather goods from Chapal need to start with the very best leather available to the craftsman. This ensures that each finished piece will wear and form individual characteristics whilst lasting a lifetime for its owner.

As a result, every piece to come out of the Chapal house is painstakingly crafted for the wearer, just as every Michelin tyre is designed specifically for the driver.

Passion is more than a statement in these two worlds. It’s a way of life and creating a better future.

The People Who Make It Happen

Michelin employs over 110,000 people globally, with heritage craftsmanship blending in with today’s most cutting edge technology.

Both IWC watchmakers and Mercedes-AMG engine builders have dedicated their lives to the creation of precision instruments designed to perform seamlessly with a distinct flair. The unmistakable noise of an AMG exhaust, the intricate beat of an IWC movement, all of this is derived from the skilled hands of the people.

The Michelin DNA is formed from these very people – from the wire weavers looking after performance tyres to the chemical engineers who are continually coming up with new compounds to push the boundaries.

The Best Product On The Road

The final product isn’t born from a science lab. It’s conceived from understanding the driver and delivering a message which sets the industry standard.

Whether it’s a distinguished music composer like Thomas Rousell of Prequell or a head chef from the Michelin starred-restaurant Ecco in Zürich, there’s only one way to create the ultimate product which moves the user – combining empathy, technical skills, rigour, precision and sheer commitment to quality.

Michelin has formed a framework around these very values from the painstaking design of a tyre pattern right through to the final quality control phase.

All of this culminates in an enhanced driving experience which reflects on Michelin’s artisan approach to making every gesture count.

Find out more about Michelin Tyres & the Pilot Sport 4 S

The post How Michelin Tyres Perfected The Art Of Driving Safety appeared first on DMARGE Australia.