Ever heard of Buzludzha? Neither had we until Australian brand Valley Eyewear travelled to Bulgaria for a new campaign starring Jordan Barrett knee-deep in some serious snow.

Shot over the course of four days, Valley founder Michael Crawley took Jordan Barrett along with Natalie Sole and threw them to the wolves, creating a dramatic clip you can check out below, in the former Bulgarian Communist Party Headquarters.

As for style, there’s no shortage of it in the Valley Eyewear campaign. Reflective tortoiseshell styles are combined with square-lensed spectacles, classic Wayfarer and round styles for a must-have selection of men’s and women’s eyewear perfect for snow travels, street style statements and more.

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