Novelty face filters on social media platforms are nothing new these days but when one actually attempts to trick a user into adopting an animal in need then it definitely deserves some accolades.

Pedigree, the brand which makes pet food, has teamed up with Facebook to implement a new feature into its ‘Masks” application which lets users test out different dog filters on their face.

With a shake of the head users can scroll through countless different canine face filters. Once they do find a dog filter they like and nod, a pop-up window appears showing the user the closest animal shelter housing your animal of choice. Mission complete.

RELATED: Why Getting A Dog Is Good For Your Health

Whilst it may seem like good hearted fun at first, it’s no doubt a smart way to market a needy cause with the help of human impulse and emotion. The program itself forms part of Pedigree’s push for National Adopt A Shelter Dog Month.

Think of it like Tinder but for dogs. Without the hook-up part. Because that’s called bestiality.

The post Facebook Has A New Secret Weapon To Make You Adopt Dogs appeared first on DMARGE Australia.